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Royal Wedding, 2

Campaign
Agency Network: 
Published/Aired: 
April 2011
Kodak:  Royal Wedding, 2

Description

Kodak Inkjet printers currently offer the lowest prices on refillable ink in the UK. These pieces were developed to coincide with the Royal Wedding and all the media coverage it would get.

Print advertisement created by Ogilvy, United Kingdom for Kodak, within the category: Electronics, Technology.

Caption

For richer not poorer.

Advertising Agency: OgilvyAction, OgilvyOne, Ogilvy & Mather, London, UK
Executive Creative Director: Howard Smiedt
Creative Directors: Paul Garner, Jeff Witek
Art Directors: Giulia Pignone
Copywriters: Grant Codron
Senior Planner: Adrian Langford
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Highest Rated

bernh's picture

Cool.

bernh
Activity Score 47
Corbo's picture

Clean, simple and smart. I like.

Corbo
Activity Score 2
Themadartist1972's picture

you call this smart ?

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Thatthang's picture

I saw these in the paper yesterday. surrounded by all the royal wedding hooplah i think these are spot on, man.

Thatthang
Activity Score 69
Pedestrian's picture

They're not spot on if you're a copywriter. Not ever ad needs to be summed up with some super-witty line, but damn...this is something you'd come up with after 30 seconds of thought. And then you'd chuckle to yourself about how bad it was, and then delete it. I'm just thinking if you're going to craft a message around a historic event, you should probably do better than some one-size-fits-all pun.

Pedestrian
Activity Score 492
Thatthang's picture

to quote 'the dude' "that's just...like...your opinion...man" :)

i am a writer. and i think these are sweet. nothing award winning here. but they worked nicely in the papers.

Thatthang
Activity Score 69
jagadeesh's picture

of all the three this one is ok..

jagadeesh
Activity Score 743
bernh's picture

Cool.

bernh
Activity Score 47
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