Abandoned

Campaign
Agency Network: 
Published/Aired: 
March 2009
Koba:  Abandoned

Description

Print advertisement created by FP7, Oman for Koba, within the category: Electronics, Technology.

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Art Director: Noufal Ali
Copywriter: Noufal Ali
Illustrator: Sannop, Renjith Pillai
Photographer: Jacob.k, Sandra M. Matheson
Client Servicing: Ajay Menon, Manish Rodrigues
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Highest Rated

Guest's picture

You think this campaign is well executed? My what low and mediocre standards you have David. No disrespect, but have you been in a coma for the last 10 years? You should definitely get out and see more ads. Start here: http://www.canneslions.com/

Guest
Guest's picture

It was done before, just another copy as usual coming from FP7 group... shame on you (again)!

Guest
Guest's picture

Good idea and very good execution guys. Keep it up.

Guest
Guest's picture

Who says it's copied? It's a fresh idea.

Guest
davidabott's picture

Well executed. Hats off to FP7. I'm in this industry for over a decade now. And this is one among the better ads I've seen. Good work.

davidabott
Activity Score 14
Creative Director at London
Guest's picture

You think this campaign is well executed? My what low and mediocre standards you have David. No disrespect, but have you been in a coma for the last 10 years? You should definitely get out and see more ads. Start here: http://www.canneslions.com/

Guest
Guest's picture

Writing sentences like this I really don't think you should be calling yourself 'davidabott'. A bit of respect, please.

Guest
goree's picture

Sorry did you say decade, look bellow dick head :)for similar ad. FP7 are famous with ripping off ideas.

goree
Activity Score 37
Creative Director at bluline design
Guest's picture

i think there's a similar idea for a battery back in the 2001/2002 one show in the merit section. the visual was of an old battery powered game sitting in the garage all dusted up but the lights are still on.

Guest
Guest's picture

I don't think it's copied. Good work FP7.

Guest
Guest's picture

I remember something similar for energizer: very old toys (like the Simon) still lighting.

Guest
Guest's picture

2001 one show merit idea was totaly diffrent from here, that was long lasting lights... GUYS good job...Nice approch interms of Execution and ideation. 10 out 10. its really a cannes winner.hope you guys had send for cannes.if not, guys do it now, the cannes dead line had postponed till 9th of this month. good luck guys.

Guest
Guest's picture

Did you really mean the Cannes ?

Guest
iT-iS-i's picture

Cannes or cans?

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

Sorry, overdone concept.

http://adsoftheworld.com/media/print/duracell_body

Done by energizer too.

Guest
Guest's picture

done, done and dooooooooone

million times done!!!!!!!!!!

Guest
Guest's picture

!!!!I think this is something that needs to be settled!!!!

When comments like this surface we need to decide what does "done" mean:

Submitted by Guest on Sun, 2009-03-29 12:58.
Sorry, overdone concept. http://adsoftheworld.com/media/print/duracell_body

People forget that having an idea in your student book is one thing, working on a "REAL" brief and then trying to sell it is a whole other ball game. Ivan i think this is
where uploading student is screwing it for real work. I know people are going to say give a break to the students etc.....but i can come up with an idea, think of a client
to work with that idea and walah new ad in my portfolio. This is where i think it's wrong you posting student ads Ivan.

Guest
Guest's picture

Jesus,

cool down a bit. If you´re afraid that students will have all your ideas allready you should seriously consider to leave the business.

Anyway - the idea would have won in 92. Twenty years later nobody will care.

Guest
Chunk's picture

Long lasting car batteries = old car with lights still on.
Doesn't get much more 'first thought' than that.

This won't trouble the Cannes judges. Sorry guys.

Chunk
Activity Score 32
Guest's picture

Reminds me of that car polish ad. The one where a very old wreck is still shining at its best.

Guest
Guest's picture

Seems like you couldn't sell it to ACDelco, so you chose.... uh ... Koba batteries???
That they last long is not an ad promise, it's a simple lie.

Guest
gbl's picture

baaaaad art.

gbl
Activity Score 451
Copy
Guest's picture

Done by Ogilvy Mexico, Dec 2006.
http://www.coloribus.com/paedia/prints/2006/12/10/233788/

FP7 and copycat are almost becoming synonymous.

Guest
Crave's picture

the idea is as old as the car....

Crave
Activity Score 95
Euro RSCG
Guest's picture

well what can you expect from a company that pretends to be an advertising agency? FP7 is a pseudo-advertising agency. . .if you are a copycat or a creative-wanna-be, then you'll make it at FP7. . .apply NOW!

Guest
Guest's picture

great idea guys! great idea to copy ads! keep it up! keep up being copycats! more copied ads from FP7! CD in FP7 stand for Copycat Director!

Guest
Guest's picture

first thought.

Guest
joelapompe's picture
joelapompe
Activity Score 4039
Guest's picture
Guest
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