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Kittu's picture

can anybody explain it.

Kittu
Activity Score 6
Graphic Designer
JPWrites's picture

You'd have to know the game of Cricket - an English game which has spread far and wide - the most popular summer game in India, Pakistan and the West Indies as well as New Zealand, South Africa and Australia. There are many kinds of bowling the ball for different effects - not unlike submarine balls and curve balls in American Baseball. I guess this is leveraging on that phenomenon. Slack ad though. Hey, you're from India - you should get it.

JPWrites
Activity Score 238
Copywriter
SandMan69's picture

They're talking about Baseball not Cricket... Just look at the ball.

A Knukle ball is a type of pitch. I'm guessing they used it because you have to grip the ball in a tight fist to throw in this way, which I suppose makes you a man if you can make a fist....?

It's the whole 'Gay/Straight' idea done again.

Looks ok

5/10.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

JPWrites's picture

Ah, yes, quite correct.

JPWrites
Activity Score 238
Copywriter
slim's picture

This one and the v8 engine one feel different to the other two. They give you a clear choice between straight and .. um... 'bent', whereas the fish gutting and wrench executions challenge you, try to make you feel unmanly. More an observation than a criticism. Really lovely campaign.

slim
Activity Score 1047
Copywriter
Rusio's picture

really nice idea. love the executions. the v8 and this one are the best.

Rusio
Activity Score 326
Copywriter
purplesimon's picture

These ads are *definitely* homophobic.

For that reason they stink.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
bknowlden's picture

Maybe Franky fruity pants isn't the audience ??? Maybe they can write you a letter of apology with THEIR ONE SHOW PENCIL.

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

kre8's picture

haha - respek!

kre8
Activity Score 979
Copywriter
kc_brock's picture

good point.

same reason crispon doesn't talk to women in their bk ads.
talk directly to your audience & they'll listen.

kc_brock
Activity Score 699
Art Director |

rd

me thinks's picture

I think it’s too clever. Not for me.

me thinks
Activity Score 722
Copywriter
SandMan69's picture

I wouldn't say these ads are homophobic, but they are stupid.

"Straight men do this. Gay men do that" it's just an old steriotypical point of veiw.

Why not

"White men can't dance. Black men jump high. Buy Levi Jeans"

They might as well if it's ok to say that about gays.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

mariayya's picture

Exactly, it´s stereotyping and emphasizing like a "correct" way (the straight people´s and the brand´s) and an incorrect way (anything else). that´s not good for humanity guys. Not even worth doing it for the elevated purpose of selling jeans. What were the thinking?

mariayya
Activity Score 150
Copywriter
Twombl's picture

It is very hard to do good ads n the good-old-style.
Those try to do that, but they fail: weak humour, weak everything.

Twombl
Activity Score 180
Copywriter
the.adnerd's picture

good one bknowlden

the.adnerd
Activity Score 156
Adbabel's picture

Very cool campaign. exept for the fish one i must say! kudos creatives!

Adbabel
Activity Score 54
Copywriter
clouze's picture

visually it's clear... like the good-old-style very much.

clouze
Activity Score 6
Graphic Designer |

live life the fullest

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