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ivan's picture

I could put my finger on it what's wrong with the photo, but I think it's the depth of focus. Virtually everything is sharp. It looks strange.

Activity Score 12
Creative Director at Ads of the World
Guest's picture

I like the photo and the idea.

sparkvisual's picture

I think the idea is clever in the context of a children's hospital, and they wisely resisted the urge to take it the point of shock. As others have said, though... the execution is horrific. Pony-up and get a photographer who has lights, rather than trying to piece bad snapshots together in photoshop.

Activity Score 56
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Zed's picture

Speaking about the photo maybe the shot should be taken from the beehive (in first plan) towards the kid and not from a neutral point... that looks bad to me + the lighting. Concept is good I like it.

-- I can have will, but i don't want to --

Activity Score 178
Art Director |

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daizy's picture

i like the idea but pic. looks fake

Activity Score 34
elnietodeNicho's picture

it made me laugh. bad execution.

Activity Score 361
Copywriter at euro rscg beker
nirmalranganathan's picture

It looks like a commendable thought coming from a creative but financially poor team... No money for a neat photography that could back up a brilliant idea...

Activity Score 142
Client Servicing at WoC Advertising Enterprize, Chennai, India |

To be consciously stupid, when required, is an essential part of wisdom.

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