Knight
Description
The third mobile operator.
Account Executive: Suvituuli Tuukkanen
Agency Producer: Merja Koskinen
Art Directors: Jukka Mannio, Jyrki Reinikka
Illustrator: Jouni Seppanen
Photographer: Markku Lahdesmaki
Copywriter: Jussi Turhala
Fighting another giant/gaints that's is unrelated. Beautiful pix... ideas(burn in Hell)
jono
Doesnt even look like a picture. Looks like some game scene from N64.
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The concept is only as good as the execution.
Since I didn't work on this brief, and it's so easy to nitpick - the line is awful. The idea ain't too bad.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
the new third mobile operator is here to free the mobile users from the tyrants ( its all about better rates and services i guess)
Then, restless, the line should have reflected what you just said.
(Sorry, don't think I'm particularly pickin' on you today)
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Most times, worst enemies used to be best friends...
So all that links the idea with the product is the tiny word "third"? thats one bad ad, sorry
It could also mean that the third operator is taking on two established giants - David vs. Goliath, so to speak.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
The idea : The first and the second mobile operators are the two heads of the dragon. The third is the little knight. +1 Ravages, +1 Restless_r too.
Jumo
Look ma! I scored a point. YAY! :p
Thank you, Jumo, nonetheless.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
They are also trying to imply that the brave little knight has the giant two-headed dragon backed up to the edge of the cliff, implying that he's going to force it over into oblivion. (just my interpretation)
Jeff
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