Suitcase Art Project

Agency Network: 
Published/Aired: 
September 2009
KLM:  Suitcase Art Project
KLM Print Ad -  Suitcase Art Project

Description

IDEA/Challenge: How to communicate the most attractive prices of KLM when people are bored from tactical campaigns and they are ignoring price communication. Instead of an AD let’s give people ART!

Strategy/execution: Hungary’s most talented young artists created several artworks inspired by our destinations, and we turned the whole city into an urban gallery. This is how a tactical campaign turned into a cultural event.

Results:
• More than 500.000 people visited the exhibition during the campaign.
• More than 80.000 Euro free PR was produced
• And we almost doubled the sales requirements.

Print advertisement created by Leo Burnett, Hungary for KLM, within the category: Transport.

Advertising Agency: Leo Burnett, Budapest, Hungary
Creative Director: Vilmos Farkas
Art Director: Peter Vagvolgyi
Copywriter: Gergely Horvath
Account dir: Krisztina Szabo
Account executive: Dora Horvath
Account assistant: Kata Filep
PR manager: Emese Juhasz
Print prod manager: Katalin Dengelegi
Web developer: Roland Izso
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Highest Rated

capywriter's picture

nice, seems like a good result too

capywriter
Activity Score 5513
Copywriter at Freelance
hannibaal's picture

GREAT IDEA. I like it!

hannibaal
Activity Score 2
Copywriter
brandingworthspreading's picture

Great idea. Amazing experience. That's the kind of branding I consider worth spreading.

brandingworthsp...
Activity Score 646
Copywriter at brandingworthspreading.com |

Blog | Twitter

capywriter's picture

nice, seems like a good result too

capywriter
Activity Score 5513
Copywriter at Freelance
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