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Cup

Campaign
Agency Network: 
Published/Aired: 
March 2008
Kleenex:  Cup

Description

Print advertisement created by JWT, China for Kleenex, within the category: House, Garden.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
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RyanTBrown's picture

very nice take on the absorbent paper towel angel

RyanTBrown
Activity Score 34
Art Director |

"Art is the triump over chaos"

wkanaan's picture

JWT China is seriously on fire

wkanaan
Activity Score 483
Art Director
mlsman5000's picture

This is actually not bad considering the rest of the crap JWT China have been posting on here.

mlsman5000
Activity Score 128
Saatchi & Saatchi
veli's picture

this campaign is kick ass

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
jumpp21's picture

Jaime Perry
Sr. Art Director VP
Leo Burnett

Just a thought. Would it be better if the tissue was folded or created the shape of the coffee cup, spoon etc?

jumpp21
Activity Score 26
leo burnett |

jumpp21

kurtberengeiger's picture

That coffee looks awfully weak.

kurtberengeiger
Activity Score 7344
Copywriter
iT-iS-i's picture

Done for scotchbrite, and a whole lot better...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

sinisitu's picture

very 'new york fest' kind of style, especially the art direction, sure can do well in new york festival.

great stuff!

sinisitu
Activity Score 12
junior art director
Conceptualizer's picture

beautiful concept, simple, understood, and excellent for the product. not to forget that its original

Conceptualizer
Activity Score 32
Resala Communications
Kinky's picture

Very nice!! I love this campaign!

Kinky
Activity Score 12
Advertising
capywriter's picture

It's not weak coffee, but very strong tea ;)
Don't really like it by the way. The suggestion above, the absorbing tissue creating the cup, might be better....

capywriter
Activity Score 5513
Copywriter at Freelance
Anabel's picture

well done! nice concept, simple, works for the product.

Anabel
Activity Score 46
none / AAAP (ASOCIACION ARGENTINA DE AGENCIAS DE PUBLICIDAD)
Guest commenter's picture

if the tissue was folded into a spoon etc...it would not be absorbent..would it now?

Guest commenter
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