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iT-iS-i's picture

Red tint looks like its coming from a red light of some sort... This is Not credible...

Add insult to injury then burn the candle at both ends.

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ivan's picture

You mean it's not realistic looking sunburn?

Creative Director at Ads of the World
Rachel.Mann's picture

Ivan, you're HOT!

Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

iT-iS-i's picture

Yep, that's quite right, it doesn't look realistic...

Add insult to injury then burn the candle at both ends.

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

restless_r's picture

the light effect is not working here ,, it looks more like a sunburn ...

Activity Score 275
Art Director
Olafski001's picture

It is sunburn, you stupid. Or why would the title of the ad be sunburn?
but you're right, it's not working

Activity Score 1183
Copywriter |
Willey's picture

restless_r, you are not helping your own argument here!

i thought its actually supposed to look like a sunburn....!?

Activity Score 140
Graphic Designer
Tapper's picture

its to ambiguous all round, theres not quite enough for a full smile in the mind, now that's a wanky statement,

Strip. Strip. Strip.

Activity Score 490
campass's picture

better that they have posted before...

Activity Score 118
mishkaa's picture

how dumb! wat is this.........

Activity Score 296
harshamenon12's picture

Wat are u trying to convey.....................
plz explain?

Activity Score 22
mrtalented's picture

how can any consumers in this world get that the shiny shoes can cause sun burn she gets. looks more like razor burn. stupid approach.

Activity Score 2169
Creative Director
rkdigital's picture

nice idea, i like it, pretty clear for me, but art direction could be better

Activity Score 116
Art Director
funky_frogii's picture

love it..........i got it only after i saw the line....

love anything creative

Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

tsui tsui's picture

Not quite.

tsui tsui
Activity Score 24
Zeus's picture

whats this??? an allergy???

Activity Score 900
Jet Propulsion Lab's picture

She should have used an aftershave from Olay. It soothes, protects and yes, hides your age!!

Jet Propulsion Lab
Activity Score 10669
groovyspoon's picture

This is terrible. Sorry... but it just does not work.
Without the title on top... how many people would have got the concept? Honestly!

On the plus note... I quite like the lips.

Activity Score 55
Graphic Designer
judgeAd's picture

hey where's the product benefit? it's scary if you have a skin cancer deseases

Activity Score 30
Ad Worker Community Indonesia
lorem_ipsum's picture

they should have made the skin peel a bit of... not so much that it looks disgusting, but engough to show that it's not a reflection.

and... judgeAd: how boring would be the world of advertising without overstatements?

Activity Score 196
Art Director
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