Agency Network: 
March 2010
Kiwi:  Headlights
Kiwi Print Ad -  Headlights


Print advertisement created by Grey, Australia for Kiwi, within the category: House, Garden.

Advertising Agency: JayGrey Sydney Australia
Art Director / Copywriter: Jay Furby
Typographer: David White
Photographer: Gary Sheppard
Producer: Jules Zuppicich
Account Managers: Claire Manning, Vanessa Long
Marketing Manager: Adrian Sandy
Assistant Brand Manager: Megan Farquhar
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gmint7's picture

my god,

nobody will get this.

Activity Score 2673
Art Director at ad grad @ S Francisco |


Adaddicted's picture

'I would call it 2 ads in one print'... afraid, they've saved the KIWI files in BMW folder!

Activity Score 3431
Art Director |


Ahmed Bahaa's picture


Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa

SAM75's picture

Can anybody explain PLZ?

Activity Score 220
Adaddicted's picture

"the company ran by his wife... and she had a few changes in the artwork"

Activity Score 3431
Art Director |


michelangelo's picture

it could very well be a visual for another ad

Activity Score 660
SAM75's picture

Sorry, I don't get this. Why are those cans shining? The polish must be black. Are the cans empty?

Activity Score 220
choykawing's picture

they seems the bottom of the cans.

I dont know, I guess the message the adv want to show is "kiwi shines in the darkness " or something like that.

the idea should be able to develope more deeply.

Activity Score 31
morse's picture

I feel stupid. :(

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tb putera's picture

Are you sure those are cans?
Maybe holes for your shoe lace? that makes more sense I guess..

tb putera
Activity Score 10
tb putera's picture

Are you sure those are cans?
Maybe those are holes for shoelaces?
That makes more sense I guess...

tb putera
Activity Score 10
michdec's picture

It is a bad pun and it doesn't even refer to the product. The shininess of the cans does not refer to the shininess of the polish on your shoe.. this doesn't work at all.

Activity Score 440
GX's picture


Activity Score 144
Creative Director
GX's picture


Activity Score 144
Creative Director
alejulimaty's picture

don´t get it

Activity Score 840
brother buenos aires

This is what it's telling me---hmmm mm

So those are the cans of kiwi shoe polish (they have the little bit that comes off when you need to open the can).

-Kiwi shoe polish makes your shoes shine like headlights (outrageously weak if this is the case. Classic first idea)

-They are shining like head lights because everyone 'will now see you coming' in your flash polished kicks


-Kiwi shoe polish makes your shoes illuminate in the day as headlights would at night or something like that...

I could go on to other things it could be saying..Which means a line could've helped greatly....or a much better execution of the idea..Which basically makes the idea weak in my eyes. Should be clear and concise to the viewer especially in print where the majority would have turned the page on this...either cause it takes to long to understand what it's trying to say....or because the AD and look of of this ad is close to completely uninspiring and visually boring to look at. No disrespect intended. But my eyes would glide right past this.

Also. Leave the kiwi shoe polish ads to the kiwis. At least they can pull off a scam ad.


Activity Score 83
Dzsoi's picture

I am so sick of these Kiwi ads with the same "concept" getting even more complicated.

Activity Score 8603
vrginie's picture

Had to go through all the comments to understand a tiny bit of this ads. I highly doubt that someone who isn't interested in ads will take the time to get this... Too bad

Activity Score 154
Whitefang's picture

When I was at uni there was this guy who would get drunk, crap in an oven dish and cook it, he called it poo loaf.

This ad reminds me of that.

Activity Score 509
Phil Lestino's picture

OBVIOUSLY THIS AD NEEDS SOME FURTHER THOUGHT.........actually just some thought would do.

Phil Lestino
Activity Score 1682
AssassinX's picture

So what are they ? Land Mines?

Activity Score 1325
rolling.stone's picture

shoe polishes are meant to enhance the shining of shoes not the shoelace holes

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Ignoring the ad, as we all should, why is a typographer credited?

aji pam's picture

kiwi to polish other kiwi? - looks shine! please i am a costumer here! don't know the product well

aji pam
Activity Score 94
Graphic Designer
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