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Kiwi

Published/Aired: 
November 2007
 Kiwi
 Kiwi

Description

Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
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Highest Rated

JAMES FRAZER's picture

Good idea. Execution needs work... takes too long to get it.

JAMES FRAZER
Activity Score 29
Freelance CD
Gorilla Lover's picture

Nice photographs, decent concept, not sure if the campaign idea justifies all the executions.

Gorilla Lover
Activity Score 84
Art Director
JAMES FRAZER's picture

Good idea. Execution needs work... takes too long to get it.

JAMES FRAZER
Activity Score 29
Freelance CD
pieter's picture

meh. theres was very similar student work a few years back for one show.

pieter
Activity Score 216
Art Director
vwray81's picture

That's exactly what I thought of when I saw this.

vwray81
Activity Score 256
Art Director
wgeddes's picture

not only that, it was a winning entry.

wgeddes
Activity Score 298
Art Director
bknowlden's picture

Yeah, wish i could find the link...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

sloppy4's picture

oh i get it. they can grow tropical fruits in what use to be arctic climates because of global warming.

how about growing an idea.

sloppy4
Activity Score 1492
spimic's picture

oooh...sometimes it takes a while....due to your lack of intelligence....

spimic
Activity Score 4
Art Director
sloppy4's picture

i take it you came up with the idea.

sloppy4
Activity Score 1492
ming the merciless's picture

Yeah I totally get it and it makes a point. I wonder if it would be more interesting if it went beyond fruit? Wine from Antarctica perhaps?

And my other concern is that it all seems pretty positive, all this lovely fruit that'll be available almost makes global warming something to look forward to. We can all hang on the beach eating mango...

ming the merciless
Activity Score 190
Copywriter
Wordnerd's picture

Exactly. who needs nasty ice, when lovely plants could grow there instead!

Wordnerd
Activity Score 6692
Copywriter
vurtomatic's picture

This doesn't make me think about global warming at all.

vurtomatic
Activity Score 364
chintan ruparel's picture

mmm...im hungry!!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

john doe's picture

the arctic is getting a lovely place. why stop global warming? the whole idea is a complete wrong approach to that issue...

john doe
Activity Score 1571
Art Director
dbrown6986's picture
dbrown6986
Activity Score 56
Art Director
pulchinela's picture

nice

pulchinela
Activity Score 1175
panasit's picture

Global Warming has tons of negative consequences to choose from to do an ad with, why focus on something that might even be positive.

I live in Thailand and it never snow here... but global warming may lead to snow in Thailand. If I do an ad showing snow in Thailand, hardly anyone will be bothered by it.

Anyone bothered by Kiwi being grown in Alaska?

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

nealzen's picture

Ever tasted tomatoes from the netherlands? So have a try! So if they are tasty for you, you probably like kiwis from alaska, too.

nealzen
Activity Score 9
Art Director
Wordnerd's picture

good point ;)

Wordnerd
Activity Score 6692
Copywriter
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