Patients with high-risk r/r follicular lymphoma are a distinct subset that has progressively shorter responses and shorter survival with each subsequent line
of treatment—making it critical to identify them as early as possible. However, this is not a set of patients that doctors think to look for. Enter: The Danger Lurking campaign. A completely computer-generated campaign, this initiative features patients calmly living their lives, sitting in chairs sinking in quicksand. They don’t know the danger they’re in because they’ve been reassured by their doctors that they’re out of danger. Arresting and quick, the sinking chairs highlight the patients who can get dangerously overlooked. In addition, every pixel was created by computer, due to the necessity of avoiding any photoshoots during the pandemic. No stock photography was used; every wrinkle and slipper were designed.
Print advertisement created by McCann Health, United States for Kite Pharma, within the category: Pharmaceutical.
EVP, Chief Creative Officer: Bruno Abner
Creative Director: Debra Feath
Associate Creative Director, Art: Cara Snell
VP, Associate Creative Director, Copy: Kurt Fried
Group Art Supervisor: Javi Ramirez
SVP, Director, Creative Services: Jennifer Dee
Executive Producer, Head Of Production: Rebecca Binder
Production House: Taylor James