Thai Boxer

Campaign
Agency Network: 
Published/Aired: 
May 2010
Kitadol:  Thai Boxer
Kitadol Print Ad -  Thai Boxer

Also From This Campaign 2

Description

Print advertisement created by Y&R, Chile for Kitadol, within the category: Pharmaceutical.

Caption

Get her back. Kitadol Menstrual Period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil
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Highest Rated

CreativeNinja's picture

Funny... I like it

CreativeNinja
Activity Score 133
Planner
Guest's picture

I also undergo it.... great!!!

Guest
CreativeNinja's picture

Funny... I like it

CreativeNinja
Activity Score 133
Planner
keithstoeckeler's picture

Really funny. Nice work.

keithstoeckeler
Activity Score 425
Guest's picture

vaery very bad execution. hope the presence in cannes jury of Y&R CD of latin america will not affect the results!

Guest
jackmancer2017's picture

Hmm, wonder if some people will think this is racist.

Would have been better to stick to the same gender for the female.

jackmancer2017
ivan's picture

Some people will always think the ad is racists regardless of what the message or the visual is. :)

ivan
Creative Director at Ads of the World
gonndo's picture

I second that...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

CrackerJackFlash's picture

snickers.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Guest's picture

i don't understand !! it's stupid!!!

Guest
alvinivanicko's picture

Coooool, I'm not a woman anyway. My wife would kick me......

alvinivanicko
Activity Score 263
Graphic Designer
Bundy Agency's picture

agree with cracker jack,
insert snickers logo and its almost identical

Bundy Agency
Activity Score 597
Art Director
daltonicdesign's picture

que buen trucho

daltonicdesign
Activity Score 52
Art Director at creative design
Guest's picture

Wasn't this done recently? Or is it a continuation of the campaign?

Guest
Guest's picture

this is exactly how I feel...I need those pills

Guest
Guest's picture

Amazing! great insight, so well developed!!!

Guest
Guest's picture

somebody explain plz!!!!!!!!!!!!!!!!!!!!

Guest
Guest's picture

cool! really funny

Guest
Guest's picture

who's the target here?
men?
since when are men decision-makers in menstrual products?

I'd like to see a hero who says to his wife: "you know how cranky you are in those days. I just saw a great ad. try this pills. they're suppose to be great."

this is plain idiotic.

Guest
mike11's picture

Exactly! Could this be any more off brief? Since when do men purchase PMS medication for their wives/girlfriends? If I brought that stuff home to my wife you're damn right I'd be dealing with a Thai boxer for suggesting she needed it. Boo.

The visual still could work, but the copy isn't even speaking to the right target.

mike11
Activity Score 279
Art Director at The Creative Circus, Atlanta, GA
ARGENTO's picture

El Pato Abondanzieri!

ARGENTO
Activity Score 38
Creative Director
Hiperion's picture

who´s the target..?
men? oh my god....it doesn´t have any sense
It´s also sexist and racist.
congratulations!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
R U serious's picture

Yes, the man is the target if the woman is carrying a gun during these days.

R U serious
Activity Score 416

Say my name, say my name...

raven's picture

i like it

raven
Activity Score 204
Brainsugar's picture

WTF with the traget? It seems you have never seen scam ads, just before Cannes! Are you all trainees here? ;)
I hate scam ads.

Brainsugar
Activity Score 1634
Copywriter
Guest's picture

Just Lovely !

Guest
Guest's picture

foto pato pescetto

Guest
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