Hero-Sara

Campaign
Agency Network: 
Published/Aired: 
June 2011
Like
30
Views
11176
Kitadol:  Hero-Sara

Description

Print advertisement created by Y&R, Chile for Kitadol, within the category: Pharmaceutical.

Caption

Your war is over.
Kitadol. Menstrual relief.

Advertising Agency: Prolam Y&R, Chile
Executive Creative Directors: Tony Sarroca, Alvaro Becker, Francisco Cavada
Creative Director: Max Konig
Art Directors: Pablo Urrutia, Fabrizio Capraro
Copywriter: Tomas Cisternas
Account Manager: Francisco Cardemil
Photographer: Patricio Pescetto
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Highest Rated

Bob.C's picture

As a man get, but this is a product for women bought by women so the copy feels wrong and even the whole concept kind of feels iffy.

If you spell out the message the campaign sends it is :
Your husband or boyfriend is a hero for putting up with you when have PMS/PMT, now his war is over because of Kitadol. Menstrual relief.

Cue a lot of angry women

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

morse's picture

Why are the man awarded? Sorry, I don't understand.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture

for putting up with the bitches. Derp.

MK-tessa
Activity Score 216
Art Director at student
Temple's picture

oh the cannes press world, exists only in (cannes) vitro

Temple
Activity Score 11339
Creative Director
bhuvneshwar.chd's picture

good one. like all d three.

congrats

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture

Very humorous.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ace85le's picture

Very humorous.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pez's picture

Like it, but it's targeting men and communication is centered on them... I don't think women'll like this...
It's fun anyway...

pez
Activity Score 1804
Creative Director
CuriousPencil's picture

Reality weeps.

CuriousPencil
Activity Score 4199
Copywriter
agappehp's picture

Very good clean idea

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
MidasTouch's picture

Fun.
But, can't women be heroes for something else than suffering?

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dean viii's picture

Nice. Someone actually uses a concept on here. Only thing I might do is darken the edges a little. But that's minor.

dean viii
Activity Score 1702
Creative Director
Glut's picture

this is one of the worst series I´ve ever seen here

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Bob.C's picture

As a man get, but this is a product for women bought by women so the copy feels wrong and even the whole concept kind of feels iffy.

If you spell out the message the campaign sends it is :
Your husband or boyfriend is a hero for putting up with you when have PMS/PMT, now his war is over because of Kitadol. Menstrual relief.

Cue a lot of angry women

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

adgoodie's picture

FUNNY CAMPAIGN. BUT I THINK YOU GOT THE WRONG TARGET AUDIENCE HERE...

adgoodie
Activity Score 198
Copywriter
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