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Bad mood

Agency Network: 
Published/Aired: 
February 2010
Kitadol Print Ad -  Bad mood

Description

Print advertisement created by Y&R, Chile for Kitadol, within the category: Pharmaceutical.

Caption

Get her back. Kitadol. Menstrual period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Art Director: Carlos Carrasco
Copywriter: Fabrizio Baracco, Cristian Martinez
Account Manager: Francisco Cardemil
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Ya's picture

:) nice

Ya
Activity Score 161
Art Director
rehpani's picture

Está interesante pero se parece a un comercial que ganó FIAP el año pasado donde se veía que una mujer se convertía en bruja y paseaba por el campo, osea está basado bajo el mismo insight pero con distinta ejecución.

De ahí felicitaciones muchachos, el aviso es muy bueno. (yo le quitaría el copy donde dice "Get her back"

rehpani
Activity Score 312
Etorres Publicidad/ITSU
thedesignaddict's picture

Fantastic. Everything thing about this ad is spot-on. I wish I did this.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Darko Bosnar's picture

Really funny!

Darko Bosnar
Activity Score 396
Other at IMAGO ADVERTISING AGENCY - ZAGREB |

Innovation & Art Director
https://www.behance.net/darkobosnar

xcreativity's picture

ahahah good one!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Misstree's picture

Love, love, LOVE this ad! Gr8 insight n it made me laugh out loud at the end of a long, horrid day. Full marks!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

sagi7ario's picture

Great! Funny and to the point. One question, though. Is it on target?

sagi7ario
Activity Score 42
Art Director
Tommy G.'s picture

haha great

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
sonyx's picture

super

sonyx
Activity Score 45
Honest Dave's picture

LOL

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Hiperion's picture

Great sexist ad!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
silvi's picture

FUNNY!!

silvi
Activity Score 4172
Copywriter
Ensamblador's picture

Great ad. Agree with rehpani, maybe the copy is not necessary.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
Brain-Art's picture

Nice

Brain-Art
Activity Score 1101
Graphic Designer
franktrana's picture

Hahaha. Who took the picture of my girlfriend?

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

Patata Casada's picture

Veeeery funny! xD

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
jimmymars's picture

Nice one. Although i've never experienced such an attitude. Hopefully i never will.

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
Imagepro's picture

There is nothing to say but fantasticI wish I did this too.

Imagepro
Activity Score 112
Art Director
brandingworthspreading's picture

Great ad for men. The target buyers are women. Not very appealing for them.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

bricard's picture

Excellent point. This is great execution overall and conveys the message succinctly, however, the ad is selling Kitadol to the men, for their wives. I'm sure there are nice husbands and boyfriends who will pick up this type of product for their significant other, but they're getting what the girl tells them to get--not what they think they should get. If they're smart that is.

bricard
Activity Score 189
Marlus Lau's picture

Cool!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
iwannatalktosamson's picture

Awesome! Really funny.
Although if I bought some of these for my wife she'd turn into a pro wrestler at the sight of them.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
theanc's picture

Great!

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

hermotsura's picture

this is absolutely tasteless and dumb. it could be funny only to men with stupid stereotypes... women are fierce during PMS "hahaha"... cliched thick-skinned humor, does not impress me.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

Dzsoi's picture

The copy says: "Get her back." It is pretty obvious they are trying to sell these pills to males. If that was the brief, the agency did everything right.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Byte's picture

Awesome ad. Really funny.

Byte
Activity Score 327
Art Director |

Byte!

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