School

Campaign
Agency Network: 
Published/Aired: 
May 2008
Kit Kat:  School

Description

It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Print advertisement created by JWT, Singapore for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriters: Andrew McKechnie, Joseph Cheong
Art Directors: Ang Sheng Jin, Clarence Chiew
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Highest Rated

Mansoor Bhatti's picture

Its a horrible AD to be on the homepage. There is no detail of objects and no relavance to the chocolate I see.

and I 100% agree with Pun-isher......

Mansoor
www.immb.info

Mansoor Bhatti
Activity Score 171
Art Director at Sr. Art Director/Group Head Lowe Mena Dubai |

www.immb.info

Steviec's picture

Why bother, if I couldn't see it the first time, you would have had me flipping to the next page. How big was it published? It's an ad for ad people, not students.

Steviec
Activity Score 126
Copywriter
theanc's picture

Even if it was an outdoor it would still be bad.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

avmacdon's picture

When I see it on a large scale, I find it looks like remnants of bugs. Kind of grosses me out considering the whole rumour around fly's and chocolate bars.

avmacdon
Activity Score 21
BBDO |

I write ads or people die!!

Jet Propulsion Lab's picture

Although probably been done a lot (like some said), I'm still liking that ad with the two KitKat bars forming a pause sign. At least with that ad, my grandmother didn't even need her reading glasses to get it. But then, with all her teeth gone, she's probably not their target. : (

Jet Propulsion Lab
Activity Score 10669
Copywriter
Ant's picture

yah man...who cares

Ant
Activity Score 64
Art Director
phoamcor's picture

I wish I could write FAIL in teeny tiny type because that would make my comment a lot cooler.

phoamcor
Activity Score 1282
pencilme's picture

A whole new way to show the iconic break of the bars. Simple and smart.

pencilme
Activity Score 4
freelance
Saatchi Makak's picture

Oh, yeah, man, man ....

Saatchi Makak
Activity Score 246
Singapore
Luke Jones's picture

Sweet execution. Good to see a fresh take on a true classic brand.

Luke Jones
Activity Score 14
Creative
pistun's picture

This will do great at all the shows with a Microfiche category.

pistun
Activity Score 21
US
cullers's picture

hehehehe. That was funny!

cullers
Activity Score 332
SCAD
Blue Koala's picture

"It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject."

You kill yourself.
----------------
Just an opinion.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

the Pun-isher's picture

As much as we creatives think we are so clever - we're not.
This(above) proves that almost all ads are created for other advertising people to see.
Yes, we get the pat on the back from the intern copywriter and, if he's in a good mood, your creative director might even wink in appreciation at you pushing the envelope.
Then we show it to the tea lady-she doesn't get it. we think she dumb.

She's not. We are.

the Pun-isher
Activity Score 228
all brand no flakes
dcgroppo's picture

Agree.

dcgroppo
Activity Score 239
Other
ahpitt's picture

Yes, we are.

Advertising is neither for award-wining, nor self-satisfaction, but it's to deliver message effectively to the consumers and motivate them.

ahpitt
Activity Score 338
Art Director at Art Director
JAGGY's picture

I love this whatever people say!! Well done.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Olafski001's picture

as a print this cannot work, the details are right in the middle

Olafski001
Activity Score 1183
Copywriter |
jorj's picture

nice

jorj
Activity Score 630
Art Director at Senior Art Director
Mansoor Bhatti's picture

Its a horrible AD to be on the homepage. There is no detail of objects and no relavance to the chocolate I see.

and I 100% agree with Pun-isher......

Mansoor
www.immb.info

Mansoor Bhatti
Activity Score 171
Art Director at Sr. Art Director/Group Head Lowe Mena Dubai |

www.immb.info

bhatnaturally's picture

A case of an idea sounding great on paper but impractical on execution. If it does not register (which it does not) in one glance, no amount of 'wow' from advertising types is going to help the brand. A fresh take on 'take a break' but does not get the message across.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

Writer's picture

puke

Writer
Activity Score 129
Writer
R. Rinaldi's picture

Beautiful, wonderful.

R. Rinaldi
Activity Score 678
Singapore
kakofonie's picture

i don't even want to go into the idea itself...but honestly...if noone can see, what you're trying to tell: you failed

kakofonie
Activity Score 28
Art Director at European School Of Design, Frankfurt
Luke Jones's picture

Dimwits, it's obviously not meant for online viewing. You monkeys are not the target audience. In the right context (poster), it works.

Luke Jones
Activity Score 14
Creative
yun siang orangutan's picture

Well said. Jail the dimwits.

yun siang orangutan
Activity Score 296
Singapore
Scam Detector's picture

scam

sick of singaporean advertising

scam central

Scam Detector
Activity Score 1044
General Manager
Blue Koala's picture

AdFest doesn't proof, keep eyes on next awards.
----------------
Just an opinion.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

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