One-minute break, 1

Agency Network: 
June 2008
Kit Kat:  One-minute break, 1


Print advertisement created by Zooppa, Italy for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: Zooppa, Venice, Italy
Creative Director / Art Director / Copywriter: Giuseppe Grasso
Photographer: Filippo Bordegoni
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Guest commenter's picture

ads which needs a clue to understand wont wrk -:)... help me too

Guest commenter
Rastamathamba420's picture

I need a clue!!!... maybe this gonna be brilliant... maybe!

Activity Score 249
Art Director at Ogilvy & Mather Guatemala |

Guest commenter's picture

ads which needs a clue to understand wont wrk -:)... help me too

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BulbheaD's picture

here come the italian ads

Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

sparky's picture

^^ lol.
its a deep insight. into stepladders. probably.

Activity Score 454
Copywriter at M&C Saatchi
Guest commenter's picture


Guest commenter
Mohamedissa's picture

Guys ... am i missing something ?!

Guest commenter's picture

Yes we really needs a break ?!

Guest commenter
Vipond's picture

throw an overall on someone and they become a work man?! and are they suggesting that 4 fingers should be eaten in 1 minute? i dont see the connection with the 1 minute sculptures at all.

Activity Score 60
kalpesh78's picture

I think he's just ready to work. its like as soon as the minute is over he'll get back to work.

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

BlackMikel's picture

I think the kit-kat is a kind of pillow, to relax the body for a looooooong minute.

Activity Score 34
nitsujol's picture

i think it is supposed to act as a pillow and that the laborer fellow is resting his swollen head on it. not very good or easy to understand ad.

Crystal Clear's picture

In the top right corner, it says "I like to break free." Does it have anything to do with escaping from work with Kit-Kat? ---

Crystal Clear
Activity Score 83
Other at Media - Newspaper
manu adithya's picture

this work evry nice!!

manu adithya
Activity Score 82
singye's picture

???? tell me what you like about the ad, I mean seriously.

Activity Score 180
Abha's picture

Nothing.... one minute rest...along with a KITKAT

Guest's picture

is there anyone who can help me to explain what this commercial means?

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