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Agency Network: 
Published/Aired: 
May 2008
Kit Kat:  Home

Description

It's hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Print advertisement created by JWT, Singapore for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriters: Andrew McKechnie, Joseph Cheong
Art Directors: Ang Sheng Jin, Clarence Chiew
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Highest Rated

Saatchi Makak's picture

Take a break, folks.

Saatchi Makak
Activity Score 246
Singapore
B2B's picture

If it's hard to see, even in a hi-rez image, will consumers take the time to pay attention to it? Probably not.

B2B
Activity Score 104
Copywriter
ivan's picture

Well, I think if it's a DPS, they can see the detail well. Although in case of a DPS the small elements will fall into the gutter.

ivan
Activity Score 12
Creative Director at Ads of the World
doworkson's picture

yeah and thats not how you break a kit kat.

doworkson
Activity Score 242
Copywriter
pencilme's picture

I think this break is the best of the lot. How such simple thoughts can add to the historical iconic break symbol! Nice!

pencilme
Activity Score 4
freelance
天边的白鹭's picture

个撒么自啊,一点啊伐灵额嘛。烂么自。

天边的白鹭
Activity Score 80
Hell + Heaven
eugenius's picture

what's the point?? break and see the tiny thing inside?? yawn :-@ next.

eugenius
Activity Score 396
Art Director
mrtalented's picture

have a forced break, have a kit kat

mrtalented
Activity Score 2171
Creative Director
Saatchi Makak's picture

Take a break, folks.

Saatchi Makak
Activity Score 246
Singapore
Luke Jones's picture

I like this one the best. I hate chores! But really nice campaign. Good to see Kit Kat is back!

Luke Jones
Activity Score 14
Creative
tlimon's picture

There is not an interesting idea.

tlimon
Activity Score 24
istanbul
Writer's picture

not fun at all, boring

Writer
Activity Score 129
Writer
Calibarak's picture

Why is an ugly moron commenting like the one above?

Calibarak
Activity Score 302
fersvax's picture

BAD art direction, if you print it, it will NEVER be possible to see it.

fersvax
Activity Score 1239
Creative Director |

FER.

slip's picture

AD FOR AD PEOPLE.

slip
Activity Score 919
designer |

SJB

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