Expectations

Campaign
Agency Network: 
Published/Aired: 
August 2008
Kit Kat:  Expectations

Description

Print advertisement created by Lowe, Indonesia for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Edwin Herlambang
Senior Art Director: Dicky Muhammad
Jr.Art Director: Herbet Hans
Copywriter: Aria Wahyu
Photographer: Roy wishnu
Retoucher: Heru Suryoko
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Highest Rated

Guest's picture

Can we say hear the braeking news.......

Copy can be more strong

Guest
Javier Ramírez's picture

Ummm....new chocolat? expectation...awful name!

Ummm...un nuevo chocolate? expactation...que nombre más horrible!

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

STRTLRS's picture

I get it. Breaking expectations, compromise and acceptance. Give me a break.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

demplu's picture

i agree with u,,

demplu
Activity Score 12
university of pasundan
danyels0n's picture

That's awful.

danyels0n
Activity Score 202
United States
Scam Detector's picture

This was better:

http://adsoftheworld.com/media/print/kit_kat_school

If you steal an idea than make it work better instead of stupid.

Scam Detector
Activity Score 1044
General Manager
Nomad8's picture

The school ad and this are different Toro. That one has an idea.
This ad is just plain corny. Replacing the word break with the breaking of the kitkat bar. Take a break is a much larger thought than this idea.

Nomad8
Activity Score 204
JWT India
Scam Detector's picture

Hear, hear. Fully agree.

Scam Detector
Activity Score 1044
General Manager
R. Rinaldi's picture

Done, done, done, poor kitkat copycat.

R. Rinaldi
Activity Score 678
Singapore
ziad hamdan's picture

no concept, where is the concept?

ziad hamdan
Activity Score 45
Creative Director |

ziad hamdan
www.ziadhamdan.spaces.live.com

novel's picture

Someone said,"There's no new under the sun."
Hohohohoohoh
It's ok to steal an idea for the sake of "have no idea" :P

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Wordnerd's picture

yup. there go my expectations. did anybody think this concept throught?

I think it's arogant to think the kit-kat bar is so famous that people will get this. agree with javo_rc - they will think, that's a new chocolate bar.
(and for those that do get it, it's lame)

Wordnerd
Activity Score 6620
Copywriter
Candy Man's picture

Kit Kat must have an unlimited advertising budget.

Candy Man
Guest's picture

Can we say hear the braeking news.......

Copy can be more strong

Guest
dimazdim's picture

Break the Expectations

dimazdim
Activity Score 12
Esa Unggul University
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