Description
Print advertisement created by JWT, Hong Kong for Kit Kat, within the category: Confectionery, Snacks.
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui

i dont think its forced i think its a good idea" have a break have a kit kat" :)
Not really forced. Just a stupid visual pun.
Are they talking to the bully or the kid being bullied?
Either way it's a bit far fetched.
"Make a name, or be defamed"
Doin' it for the points
Exaggerated excessively. I exaggerate it in the necessary advertising to have a limit.
these guys don't even have the account, so go figure ;)
cannes is at the door so ghosts surface...
>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse
>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse
the bullies in hong kong aren't particularly intimidating. they look more like cpa's.
forced. forced. impressionnant.
"One love to human race"
where are the legs, was he a triton?
if i don't read bully i don't get the idea.
wackala.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Triads beat them to it?
Either HK is one stressed out market... or this is a silly idea.
>>>> That's not an ad. THIS is an ad.
so kit kat cause a break? and why the man is so angry and irritated...doesnt go well with the brand and a very forced idea...sad.
it's just great. i'm really wondering about the comments... it's time to show up more often...

i think its great the idea "take a break"i really good i dont understand why everyone thinks its force