Bully

Campaign
Agency Network: 
Published/Aired: 
April 2008
Kit Kat:  Bully

Description

Print advertisement created by JWT, Hong Kong for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
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theanc's picture
theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest commenter's picture

i dont think its forced i think its a good idea" have a break have a kit kat" :)

Guest commenter
CreepingFeature's picture

Not really forced. Just a stupid visual pun.

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
SandMan69's picture

Are they talking to the bully or the kid being bullied?

Either way it's a bit far fetched.

"Make a name, or be defamed"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
ivan's picture

I think it's a great idea. Break the object of your worry. Take a break. Eat a kit-kat. What's forced about it?

ivan
Activity Score 12
Creative Director at Ads of the World
wkanaan's picture

something to do with tension i think

wkanaan
Activity Score 483
Art Director
khalsain's picture

gr8.....good break!

khalsain
Activity Score 264
ad agency
andreygr's picture

Exaggerated excessively. I exaggerate it in the necessary advertising to have a limit.

andreygr
Activity Score 7
Art Director
sloppy4's picture

didn't i see this at The Bodies exhibit?

sloppy4
Activity Score 1492
u.n.k.l.e.'s picture

these guys don't even have the account, so go figure ;)
cannes is at the door so ghosts surface...
>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse

u.n.k.l.e.
Activity Score 37
art director / Scala JWT |

>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse

nice gaijin's picture

Doesn't really work without that title above it.

nice gaijin
Activity Score 815
sloppy4's picture

the bullies in hong kong aren't particularly intimidating. they look more like cpa's.

sloppy4
Activity Score 1492
goodkarma's picture

forced. forced. impressionnant.

goodkarma
Activity Score 55
Art Director at art director |

"One love to human race"

Ad_Man's picture

where are the legs, was he a triton?
if i don't read bully i don't get the idea.
wackala.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

phoamcor's picture

not good

phoamcor
Activity Score 1284
Rog's picture

Triads beat them to it?
Either HK is one stressed out market... or this is a silly idea.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

roi zhang's picture

a stupid visual pun

roi zhang
Activity Score 132
AD in shanghai
wildbore's picture

little bit off road!

wildbore
Activity Score 749
Creative Director at - - -
shahid.h's picture

so kit kat cause a break? and why the man is so angry and irritated...doesnt go well with the brand and a very forced idea...sad.

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
sumsum's picture

it's just great. i'm really wondering about the comments... it's time to show up more often...

sumsum
Activity Score 613
copywriter
Saatchi Makak's picture

Yawn

Saatchi Makak
Activity Score 246
Singapore
bops44's picture

i think its great the idea "take a break"i really good i dont understand why everyone thinks its force

bops44
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