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Published/Aired: 
January 2007
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KISS FM:  Father
KISS FM Print Ad -  Father

Description

Print advertisement created by Garcia + Robles, Guatemala for KISS FM, within the category: Media.

Caption

iPod..I'm your father.

Advertising Agency: Garcia Robles, Guatemala
Creative Director / Copywriter: Victor Alfredo Robles
Art Director: Oscar Rodríguez
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Highest Rated

keylawnzo's picture

heheheh the best!!

keylawnzo
Activity Score 2
Graphic Designer at Joyfreto Creative Solutions
360 grados's picture

jajajajajajajajajajajajajajajaja this idea its very funny !!!!
buena idea

360 grados
Activity Score 305
Graphic Designer
jazarah's picture

but i think it would make more sense if it was a Walkman

jazarah
Activity Score 1262
Guest's picture

I think it is funny b/c it is a mix tape the original idea behind "shuffle" or "random".

Guest
banana's picture

Not too sure about the art direction...

banana
Activity Score 12
graphic design student
consolidated.db's picture

idea is funny, but a speech bubble?

consolidated.db
Activity Score 545
Copywriter at Ad Land
mlsman5000's picture

Nah speech bubbles are eighties. I just wish I had of thought of this for my pending Sony Walkman brief... very funny.

mlsman5000
Activity Score 128
Saatchi & Saatchi
santopat's picture

Finish it fast. Someone doing the same work in worlds another corner.

santopat
Activity Score 23
Art Director at Interpub, Mumbai
FlyingDogs's picture

Early in office?

FlyingDogs
Activity Score 968
Copywriter
credosian's picture

i thought the cassete player was the father of the ipod------

the cassete, of the MP3 format.

gene check please.

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

LeeHarvey's picture

Right you are credosian! And you were the first to come up with this remark. So all the other comments are a waste of space, we all agree the ad is wrong!

LeeHarvey
Activity Score 3045
Creative Director
creative_assylum's picture

and the 8 track tape is the grandfather

creative_assylum
Activity Score 134
Art Director
BulbheaD's picture

Walkman is to iPod as cassette tape is to MP3.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Kateter's picture

agree. so this is wrong.

Kateter
Activity Score 2029
Copywriter
NotJinOrJihoon's picture

eh

NotJinOrJihoon
Activity Score 7
Jail Comm
FlyingDogs's picture

Hahahahahah!

FlyingDogs
Activity Score 968
Copywriter
j2mango's picture

who is the mather?

j2mango
Activity Score 534
Other
tanmay's picture

If you look at the tape closely, I think it resembles Darth vader. I think that makes it funnier.

tanmay
Activity Score 91
salamandos's picture

that was the idea

salamandos
Activity Score 1947
Art Director
wahwah's picture

Great grand father..

Father-mp3
grandpa-CD
Great grandpa-Tape

wahwah
Activity Score 120
Ogilvy&Mather
Mr.Top's picture

Funny but totally WRONG

Mr.Top
Activity Score 728
LucTonnerre's picture

Not even funny, sorry...

LucTonnerre
Activity Score 26
Duesseldorf
Alistair C.'s picture

very funny idea, the message gets through even if some ppl argue about details. More than that, they are wrong.
You are confusing the format (mp3) in which the music is recorded with the medium (flash drive, optical disk, magnetic tape) and the device used to playback the music (mp3 player, cd player, walkman).

Alistair C.
Activity Score 692
Copywriter
SandMan69's picture

It should read "I am your father" not "I'm your father". Get it right.

Like it.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Pogi5's picture

Yup.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
ponteaqui's picture

is very interesting . . . when the ad is good , have too many comment .
el KCT es del papa del dueño del i-pod

ponteaqui
Activity Score 18
director creativo
snolet's picture

I'm not sure about these different interpretations... We can't make a real comparison between a cassette, an iPod, mp3, CD, walkman... Cause we put music in the iPod, and we also put music on the cassette... So it's ok. These 2 are "Music containers". But We can listen directly music with the iPod, what we can't do with the cassette. ??????????? Anyways, the ad is cool, and it works very well.

snolet
Activity Score 104
Art Director at Propage
LucTonnerre's picture

But what does the ad tell me about KISS FM 97.7?

Is it a station that plays only really old music?
For me this ad is just trying to be funny - and just isn't.

LucTonnerre
Activity Score 26
Duesseldorf
robottttrockkkk's picture

jaja, divertido.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
doworkson's picture

yeah this is lame... this is a corny ass joke that a star wars nerd would say.
and if your using the star wars line it should be "iPod... I am Your Father."

doworkson
Activity Score 242
Copywriter
eliaen's picture

Well...yeah, it's so damn obvious, BUT YOU AND NOBODY ELSE DID IT, THAT'S WHAT MAKES IT SO DAMN GOOD!

And yes, layout is 80s, but so are cassettes. Seems logical to me.

eliaen
Activity Score 135
Vicomte's picture

Art direction is bad. But the idea is cool

Vicomte
Activity Score 287
Copywriter at Copywriter
Luis Maram's picture

The design, $ 3 USD.
The idea, priceless.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

nohany's picture

hehehehehe........ funny

nohany
Activity Score 8
Graphic Designer at the high inistitute of applied arts
skeMaMen's picture

Idea... no so great. Truely, there's nothing funny at all...

Design with no knowledge about printing, it's not design!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

pabloguate's picture

great idea, good work guys
Pablo Ramirez

pabloguate
Activity Score 2
Telearte S.A/FUC
Guest commenter's picture

The Mother? The turntable, obviously. Put the needle in the groove.

Guest commenter
unmanman's picture

greetings

the idea is great, id compromise for the art for it does give you the 80's feel to it. as for the product i.e. kiss fm, i think the line explains it well 'do you remember?'

good nonetheless

unmanman
Activity Score 118

ga ga goo goo ga ga...

Guest's picture

The cassette tape was once the cradle for the be-loved "mix tape" made for girlfriends/boyfriends and such, so I can understand the connection to the IPOD as the holder of today's mix tape. If you give it your best Darth Vader impression you will be more amused.

Guest
Guest's picture

which company's ad is this???

Guest
namlondon's picture

Great sense of humor :). Love this ad.

namlondon
Activity Score 31

Shiply on Smarta.com

keylawnzo's picture

heheheh the best!!

keylawnzo
Activity Score 2
Graphic Designer at Joyfreto Creative Solutions
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