Mugshot

Campaign
Agency Network: 
Published/Aired: 
April 2008
Kingston:  Mugshot
Kingston Print Ad -  Mugshot

Also From This Campaign 2

Description

Print advertisement created by Babel, Brazil for Kingston, within the category: Electronics, Technology.

Caption

Things are easier with a great memory.

Advertising Agency: Babel, Brazil
Creative Director: Ricardo Chester
Art Director: Pedro Henrique Fernandes
Copywriter: Artur Lipori
Illustrator: Fabio Martins
Photographer: Luiz Moretti
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muxa's picture

Don't work. Maybe they could compare a regular drawning with a hiper realist one.

muxa
Activity Score 600
Copywriter
J.Torran's picture

brilliant - like it.

J.Torran
Activity Score 6
Brazil
Arebehn's picture

Done.

Just kidding, I like it.

Arebehn
Activity Score 48
Prolam Young & Rubicam
republique's picture

hahahahaha!

republique
Activity Score 83
Republique Beirut
I-know-all's picture

same hair, same stubble, same everything.. how come... after one year.. person remains same?
may be in Brazil.. thats possible!!!

I-know-all
Activity Score 53
raffle
filipe.matiazi's picture

one month.
the format in brazil is "day/month/year"

filipe.matiazi
Activity Score 26
Art Director
NatalieM's picture

Good concept. As far as story goes, it's one day later, I-Know-All. The memory was so good, they were able to find the criminal and book him quickly.

NatalieM
Activity Score 1681
Topolewski |

-Natalie
http://www.nataliemarion.com

dangerdude's picture

it's one day. they could have put in unmistakable dates though. the shirt doest match, which stood out for me. and i also expected the hair to be at least a tiny bit different. kinda gives off the feeling that there are tiny little imperfections.

dangerdude
Activity Score 58
American International School of Budapest
scarfinati's picture

Yeah dates or should say: wanted/detained something like that

scarfinati
Activity Score 839
Art Director
obladis's picture

Very cleaver. Congratulations.

obladis
Activity Score 298
art director
Jet Propulsion Lab's picture

There's nothing clever about this ad. This smacks me of just another tired "play on words."
The memory they're referring to (the mental ability to recall past events) is not the same as the one the product is touting (digital storage capacity.) Apples to oranges...
But then, the average audience might not even care or pick up on that.

Besides, this ad has been outdone FAR better by another campaign we saw earlier.

Jet Propulsion Lab
Activity Score 10669
Copywriter
obladis's picture

thats the joke man. U should learn a litle bit more to coment here... Your coment was one of the most stupid thing i ever ride. And man... there's a plenty of here

obladis
Activity Score 298
art director
juliangray's picture

He has a point. This tries to reflect "quality" of memory when the benefit of the product is quantity.

juliangray
Activity Score 981
Art Director
Mr.Ozzy's picture

Like it. Very good.

Mr.Ozzy
Activity Score 33
Opus |

Hell Yeah!

scarfinati's picture

“The memory they're referring to (the mental ability to recall past events) is not the same as the one the product is touting (digital storage capacity.) Apples to oranges...”

Haha. doesn’t matter dude, as long as the “take away” is memory its all good.

scarfinati
Activity Score 839
Art Director
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