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Hangar

Campaign
Agency Network: 
Published/Aired: 
April 2010
Kingston Print Ad -  Hangar

Also From This Campaign 2

Description

Print advertisement created by BBDO, Peru for Kingston, within the category: Electronics, Technology.

Advertising Agency: Garwich BBDO, Lima, Peru
Creative Director: Renzo Sanguinetti
Art Director: Luis Ponce
Copywriter: Manuel Fernández
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atb2005's picture

I'd have used a single drawer file cabinet for an even bigger effect/contrast. This is definitely not a groundbreaking idea but at least the execution is pretty good. Love the wide angle of the photo which imparts a sense of large open space.

atb2005
Activity Score 13557
corporal_hicks's picture

I think single might lose the file drawer thing. Three is ok.
Good work.

corporal_hicks
Activity Score 365
Art Director
Adaddicted's picture

my question is that, do you have a 'washing machine safe' feature??
Otherwise who cares if it is 256 or 514???!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

satrianee's picture

I could not precisely settle this... if it says "this is too big for your files" or "your files are safe"

feels like "waste"

satrianee
Activity Score 3748
perromalo's picture

Catchy picture, but the lonely cabinet makes you think about the reason why they forgot to move it to somewhere else. I think that the visual is telling you many different stories.

perromalo
Activity Score 429
Creative Director at Mateo&co
atb2005's picture

We have a small file cabinet (a metaphor for the USB drive) vs. huge empty hangar. So the only story or message is why use all that big hangar space when you can put all your files on a single "large" USB drive.

atb2005
Activity Score 13557
ambareesha's picture

so dull

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

cfmanager's picture

It depends on what you want to point here. Big size is the key, not safety! Simple idea but it works

cfmanager
Activity Score 46
Marketing Manager at PolarZone
Guest's picture

Simple idea

Guest
Guest's picture

Regural la idea, pero el producto se vende solo 256 gb wowwww!!!

Guest
Guest's picture

Good work.

Guest
Farragut's picture

Renzo Truchinetti

Farragut
Activity Score 236
General Manager
Guest's picture

it's ........ok

Guest
Maddy's picture

yeah i feel the contrast is not that prominent like into the eye types

Maddy
Activity Score 54
Patrick_B's picture

Cool !

Patrick_B
Activity Score 36
anibal smith's picture

también puede interpretarse como más espacio del que necesitas
o innecesariamente grande

anibal smith
Activity Score 48
esalash's picture

the BIG idea

esalash
Activity Score 24
nilton_pereyra's picture

queda... next

nilton_pereyra
Activity Score 18

its ok folks

andresitobf2's picture

Yo creo que esta comparando al usb con las computadoras antiguas, esas que ocupaban cuartos enteros. Toda esa información que antes ocupada espacios sumamente amplios, ahora, con el nuevo usb, se vera reducido...

andresitobf2
Activity Score 14
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