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Kateter's picture

I'd expect more from 3 (!) creative directors.

this is a product that offers so much better and more interesting solutions.

overused visual as well.

Kateter
Activity Score 2029
Copywriter
moisescho's picture

could be done more with the text lines. too bad.

moisescho
Activity Score 178
Art Director
simone's picture

This Ad made me want to sleep. Old idea, terrible execution. Student work.

simone
Activity Score 187
Client Servicing
prozac_republic's picture

yeah, but the packshot is kinda cool.

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The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Wordnerd's picture

wow, boring

Wordnerd
Activity Score 6692
Copywriter
Dateofbirth's picture

I really like this idea, the only thing i would say is that i've never thought, 'hey, my mattress is too small', i'd probably be looking for a more comfortable one. Strategy aside, it's a strong execution.

Dateofbirth
Activity Score 28
Touch DDB London |

Subjectivity, discuss.......

otto54's picture

Big mattress= big room... sounds like an easy idea, isn't it?

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

teenie's picture

I agree. Kinda first degree. Plus using a blueprint to represent big/important seems very deja vu.

teenie
Activity Score 1894
Copywriter
raverus's picture

old

raverus
Activity Score 1476
Art Director
fractalrene's picture

This mattress ad almost put me to sleep.

fractalrene
Activity Score 1504
Copywriter
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