Book

Agency Network: 
Published/Aired: 
April 2010
Kindle:  Book
Kindle Print Ad -  Book

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Kindle, within the category: Electronics, Technology.

Caption

Take only what you need.

Advertising School: Cuca Escola de Criativos, São Paulo, Brazil
Copywriter: Gustavo Costa
Art Director: Breno Ribeiro
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Highest Rated

CUTIEPIE's picture

Actually is quite nice (once you get it!) maybe a little something more in the execution would've been clearer, huh?! I dont know... n_n

CUTIEPIE
Activity Score 347
Wordnerd's picture

?

Wordnerd
Activity Score 6690
Copywriter
simiot's picture

+1

simiot
Activity Score 911
General Manager at Publicis Bold
Dzsoi's picture

I guess they say don't carry heavy books with you, just the essential (words only) with your e-book or what. I quite like this.
Other one is a bit hard to get, I'm not sure that one is totally logical.

Dzsoi
Activity Score 8603
Copywriter
Wordnerd's picture

i got that but: i think they are trying to say the content (words) has left the big book and is 'sucked' into that small e-book.
either the text or the visual - something is missing to get that.

Wordnerd
Activity Score 6690
Copywriter
atb2005's picture

The other one is supposed to be a comic book, sans the illustrations.

atb2005
Activity Score 13547
Dzsoi's picture

Okay but... a comic book without drawings? No way!

Dzsoi
Activity Score 8603
Copywriter
mikeelrapido's picture

Awsome!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

stitchy's picture

same concept of the USE WHAT YOU NEED for the water consumption, done years ago...

stitchy
Activity Score 779
creative design
tirthomitro's picture

Umm... like, I am a bookworm. And I... like, there's no way you can, like, read a book on a piece of a... like, "thingamabob".
Like, Books Rule! Period.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

pepsiice's picture

"like... like... like." - tirthomitro

pepsiice
Activity Score 253
Graphic Designer
franktrana's picture

Hahaha
Looks like ass-crack?
Work done then, i rather take the kindle

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

bobby666's picture

ok. nothing great.

bobby666
Activity Score 1462
RMG Connect, India
Carlos Garcia's picture

Would have liked it better if they didn't show the product.
But i like the idea.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Adaddicted's picture

When I first saw the thumbnail thought its for some anti-aging products ;-)) like the concept

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

atb2005's picture

This is so not awesome; this campaign shows the "obvious"; something we already know (that Kindle is lightweight). Kindle has been around for several years. At this point, they should be touting other features or benefits (not just the slim size).

atb2005
Activity Score 13547
lucdesaulniers's picture

Bull ad.

lucdesaulniers
Activity Score 1145
thaistylez's picture

same idea with highlight pen?

no?

thaistylez
Activity Score 222
Burapha University
CUTIEPIE's picture

Actually is quite nice (once you get it!) maybe a little something more in the execution would've been clearer, huh?! I dont know... n_n

CUTIEPIE
Activity Score 347
John van de Vorstenbosch's picture

I've got the idea this concept isn't finished yet. Wouldn't it be better to show the book more on a background or something? Or.. just the book on a table?

Dunno, doesn't feel finished.

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
perromalo's picture

Client's first thought

perromalo
Activity Score 435
Creative Director at Mateo&co
whatthe's picture

Okay i get it but what is with the black shadow, it is really distracting. Overall all its just an okay idea

whatthe
Activity Score 21
Art Director
kimi yancek's picture

awful black shadow!

kimi yancek
Activity Score 26
brandingworthspreading's picture

I prefer their real ads.

brandingworthsp...
Activity Score 646
Copywriter at brandingworthspreading.com |

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