Agency Network: 
Published/Aired: 
July 2013
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Kindertraum.ch:  Throne
Kindertraum.ch Print Ad -  Throne

Description

Photographer: amandanikolic.com

Print advertisement created by Publicis, Switzerland for Kindertraum.ch, within the category: Retail Services.

Caption

The one throne every baby has a right to.

Advertising Agency: Publicis Communications Schweiz, Zurich, Switzerland
Creative Director: Grischa Rubinick
Junior Art Director: Raphael Graber
Copywriter: David Luebke
Chief Creative Officer: Thomas Wildberger
Account Executive: Cathy Nyffenegger
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certaintly's picture

is that supposed to look like a throne?

what's the product?

certaintly
Activity Score 3902
monoliz's picture

you are talking about babies, why throne????! or the ad is tageted for royal families' offsprings
and yes, confusing execution

monoliz
Activity Score 1294
chisholm's picture

A common colloquial term for a toilet or in this case a kiddies potty is Throne.... I think this is great, nicely shot and great use of language (assuming you can recognise a potty) better than a lot of the Royal Baby tripe out there

chisholm
Activity Score 137
Art Director
Barbara O.'s picture

I concur

Barbara O.
Activity Score 199
Barbara & 1923 |

Barbara O.

BLACKPIXEL's picture

bad one

BLACKPIXEL
Activity Score 464
Graphic Designer
sarahG's picture

Its a potty, we call our kids pottys 'thrones' my hubby refers to the loo as his Throne (too much info I know!) but how can people not get this? hate the font but like the idea.

sarahG
Activity Score 33
Producer/Director
kleenex's picture

crappy ad.

kleenex
Activity Score 57557
Web Designer/Developer
morse's picture

I think it works for parents with kids.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Siddarth Basavaraj's picture

I like the concept.. even the layout is neatly done.. Good job fellas

Siddarth Basavaraj
Activity Score 1665
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

certaintly's picture

i keep seeing a stormtrooper helmet

certaintly
Activity Score 3902
danilofajardo's picture

I like this one. Is a clever way to use coloquial expressions to send a funny message.

danilofajardo
Activity Score 34
Copywriter
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