Self-defense, Muay

Campaign
Agency Network: 
Published/Aired: 
January 2011
Kimura Gym:  Self-defense, Muay

Description

Print advertisement created by Coletivodedois, Brazil for Kimura Gym, within the category: Recreation, Leisure.

Caption

Self defense is to defend yourself from you.

Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Vitor Negreiro
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TommyO's picture

Great art.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

atb2005's picture

If I didn't see the other ad first, I wouldn't know what this is about. What does feeding a baby here have to do with being fat? Or what about that ass that appears to be wearing a thong? That said, it's an interesting approach to promoting jiu jitsu, in the context of weight reduction. Great concept, poor execution (with this ad only).

atb2005
Activity Score 13547
Themadartist1972's picture

nice illustrations, weak concept. no concept i will correct ! next

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
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