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ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
JB's picture
JB
Activity Score 170
Creative Director
pandashekki's picture
pandashekki
Activity Score 50
Other
JB's picture
JB
Activity Score 170
Creative Director
JB's picture
JB
Activity Score 170
Creative Director
JB's picture
JB
Activity Score 170
Creative Director
ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
JB's picture
JB
Activity Score 170
Creative Director
Mo's picture

Umm...okz, I have to say something about this ad. This is just my opinion . JVM is a great agency and I envy some of their works. But the problem I have with this ad is the visual/subject. I would never try to sell a product through using people in real life&death situation. I mean, the situation is not fun at all. Families who have been through this kind of challenge think about them. May be I am totally wrong, but I can't accept making fun of someone in real danger just to bang some awards or sell a product. Ahhh..may be I am wrong; I have seen a lots of ads where dead people are shown but didn't feel this way seeing those ads.( for example....last year's Cannes winner...a campaign for some Green colored sauce..showing people kille dby gun shot with green colored blood...saying: not all tomato sauces are red OR somethign like that). So is it because the Kidnapping is too much a big deal now? Is it because Kidnapping+videotaping+killing hasn't turned into a daily crime like shooting/raping/stealing/robbery?
Donno... :-)
Oh..and I do totally disagree with that Guest who thinks one has to be better than hegarty if he doesn't like a Levis ad and wants to say it. That's simply a wrong thought. Whatever.

Mo
Activity Score 648
Art Director
jasonjchang's picture

the ad has an awesome concept.. alot of controversy.. a nice mix of weirdom.. but the execution is what messed it up.

Not only does the news paper look fake and photoshoped in.. there is that nasty red bar that is totally unnessisary in this sort of art.

what i feel from that red bar is.. HEY LOOK AT ME.. LOOK AT ME.. I NEED ATTENTION!!!

not the right feel.

alrighty
-jason

jasonjchang
Activity Score 126
Art Director
Weeds's picture

nice.....

Weeds
Activity Score 13
linksus
Weeds's picture

这个工作是在报社内部进行的么?哈哈!开玩笑拉!

Weeds
Activity Score 13
linksus
raavigeorgian's picture

great idea...if it's original

raavigeorgian
Activity Score 2444
Art Director at New Delhi
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