Kidnapped

Umm...okz, I have to say something about this ad. This is just my opinion . JVM is a great agency and I envy some of their works. But the problem I have with this ad is the visual/subject. I would never try to sell a product through using people in real life&death situation. I mean, the situation is not fun at all. Families who have been through this kind of challenge think about them. May be I am totally wrong, but I can't accept making fun of someone in real danger just to bang some awards or sell a product. Ahhh..may be I am wrong; I have seen a lots of ads where dead people are shown but didn't feel this way seeing those ads.( for example....last year's Cannes winner...a campaign for some Green colored sauce..showing people kille dby gun shot with green colored blood...saying: not all tomato sauces are red OR somethign like that). So is it because the Kidnapping is too much a big deal now? Is it because Kidnapping+videotaping+killing hasn't turned into a daily crime like shooting/raping/stealing/robbery?
Donno... :-)
Oh..and I do totally disagree with that Guest who thinks one has to be better than hegarty if he doesn't like a Levis ad and wants to say it. That's simply a wrong thought. Whatever.

nice.....