Tree

Campaign
Agency Network: 
Published/Aired: 
March 2012
KIA:  Tree

Description

7 years is hard to picture. We tried to bring to life how long Kia's 7 year warranty actually is.

Print advertisement created by Innocean, Germany for KIA, within the category: Automotive.

Caption

Under warranty until

Advertising Agency: Innocean Worldwide Europe, Frankfurt, Germany
Creative Director: Stephen Ward
Art Director: Dom Sweeney
Copywriter: John Crozier
Photographer: James Day
Designer: Justin Shill
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andylefty's picture

Not bad. 7 years is a pretty big benefit and this is a decent way to show it.

The executions would be better if they were funny. I know that's easier said than done but it doesn't seem like they tried to make them funny.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
karruza's picture

okay, I get the message but the way you show it is not convincing enough, I tried to be the consumer here and i really cant see the benefit here, just plain time-span, Imho you should show (not literally) more about the benefits the consumer get, for example, engine maintenance? or oil change? anything.. but nice overall series..

karruza
Activity Score 288
shahidali's picture

I'm not buying the idea.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Der Senator's picture

Neither did anyone else. Fakety fake fake fake. Those guys at Hyundai must have unlimited amounts of dosh to let their in-house agency spend their time making bogus ads for bogus ad websites.

Der Senator
Activity Score 4
vlads's picture

yeah mmmm i dont know guys.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Chopper's picture

Low growth.

Chopper
Activity Score 1015
arturasatryan's picture

The idea with the shoe is good.

arturasatryan
Activity Score 153
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