Slow Dogs

Agency Network: 
May 2020
KIA: Slow Dogs
KIA: Slow Dogs
KIA: Slow Dogs
KIA Print Ad - Slow Dogs
KIA Print Ad - Slow Dogs
KIA Print Ad - Slow Dogs


When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.

Print advertisement created by Innocean, Germany for KIA, within the category: Automotive.

Advertising Agency: Innocean, Berlin, Germany
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Executive Creative Director: Bruno Oppido
Associate Creative Director / Art Director: José Filipe Gomes
Associate Creative Director / Copywriter: Pedro Lourenco
Creative Intern: Frederico Livi
Creative Intern: Apaar Singhal
Photographer: Andrey Ershov
Photographer: Sarah Waldo
Photographer: Zé Anderson
Post-Production: Moreira Estudio
Art Buyer: Martina Teuchnerova
Business Director: Alessia Bellini
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adeyemotobilobabasit's picture

This is fantastic, but why dogs?

Activity Score 10
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