Shoe

Campaign
Agency Network: 
Published/Aired: 
March 2012
KIA:  Shoe

Description

7 years is hard to picture. We tried to bring to life how long Kia's 7 year warranty actually is.

Print advertisement created by Innocean, Germany for KIA, within the category: Automotive.

Caption

Under warranty until

Advertising Agency: Innocean Worldwide Europe, Frankfurt, Germany
Creative Director: Stephen Ward
Art Director: Dom Sweeney
Copywriter: John Crozier
Photographer: James Day
Designer: Justin Shill
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pierrelastname's picture

no no no.

pierrelastname
Activity Score 2865
Copywriter
kleenex's picture

I say none of them work.

kleenex
Activity Score 58777
Web Designer/Developer
Shawali's picture

The term "forced" was coined especially for this campaign.

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

morse's picture

I think it's a good idea, but the art direction and photography makes it look less appealing.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chuckieT's picture

I like the insight. I just think it's borrowed interest and doesn't have anything to do with the car. Why not do something with car seats or bicycles hanging on the back of the car? At the least the parking spot execution is car related, but it still seems like one step removed.

chuckieT
Activity Score 680
Creative
manumartin5's picture

it makes great sense.!!!

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
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