Sheep

Agency Network: 
Published/Aired: 
June 2009
KIA:  Sheep
KIA Print Ad -  Sheep

Description

“A New Way to Roll,” suggests there’s an alternative to the ordinary. We all have to get from point A to point B…the Soul is just a cooler way to get there.

Advertising Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: David Cuccinello, Todd Parker
Copywriter: Sean Vij, Tim White
Illustrator: Keith Witmer
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Highest Rated

NastyJester's picture

I can assure you that I'm not a Junior, and the harshness of my comments are in direct disproportion to the amount of time and intelligence spent on any given advert. As a man who's passionate about advertising, and a lover of great ideas, it appalls me to see what was probably a good brief turned into... well, THIS, for example. I pity anyone who doesn't feel as strongly, for they are surely without enthusiasm for their job.

The time for niceties and subtle critiquing is when adverts are simply black and white scamps. Once they're in production and effectively out of the door, it's then left to the whole word (and not just us industry folk) to either adore them or quite deservedly rip them to pieces.

NastyJester
Activity Score 740
Copywriter
NastyJester's picture

Suck a fuck... is there really nothing else you can say about this car apart from "well, not many people have got one, so you won't be a sheep"?

NastyJester
Activity Score 740
Copywriter
ODoyle's picture

'Suck a fuck' -gold! love the harshness of comments on this site.

ODoyle
Activity Score 260
Art Director
ivan's picture

Well, I rather not have it. But this is how we are. Creatives are usually very harsh.

ivan
Creative Director at Ads of the World
Guest's picture

correction ivan: juniors with too much time and not enough ideas are harsh.
these forums are the industry equaliser. it's the only place where juniors can be outspoken and vocal.

Guest
ivan's picture

Perhaps, it's impossible to generalize. We're all different really. Regardless we need to keep the discussion civil.

ivan
Creative Director at Ads of the World
NastyJester's picture

I can assure you that I'm not a Junior, and the harshness of my comments are in direct disproportion to the amount of time and intelligence spent on any given advert. As a man who's passionate about advertising, and a lover of great ideas, it appalls me to see what was probably a good brief turned into... well, THIS, for example. I pity anyone who doesn't feel as strongly, for they are surely without enthusiasm for their job.

The time for niceties and subtle critiquing is when adverts are simply black and white scamps. Once they're in production and effectively out of the door, it's then left to the whole word (and not just us industry folk) to either adore them or quite deservedly rip them to pieces.

NastyJester
Activity Score 740
Copywriter
Wordnerd's picture

Well, better than 'Now even Sheeper.' :P

Wordnerd
Activity Score 6692
Copywriter
vipin's picture

nit nice......bro..

vipin
Activity Score 148
Other at Advertising |

Vipin

Guest's picture

When the world zigs the Kia sags (sic)

Guest
just write's picture

does this ad say that "this car's not baught at all so u buy one"... then it's a bad campaign

just write
Activity Score 651
Copywriter at Banyantree communications
Ronaldo's picture

Levi's?

Ronaldo
Activity Score 6
Guest's picture

As much press as they've managed to attract, I really would expect something fresh from David & Goliath. This is painfully derivative and far below the mark. Stick with the hamsters already.

Guest
Ed Mintone's picture

yup

Ed Mintone
Activity Score 585
Other
ADcoke's picture

Zzzzzz....

ADcoke
Activity Score 160
buscando trabajo
partially_impartial's picture

They don't mean that the customers are the sheep...they mean the other vehicle companies are the sheep....as in 'the kia soul breaks convention'
Seemed easy enough to understand........I guess it's just me.

partially_impartial
Activity Score 91
Graphic Designer
ricklongo's picture

Gotta love their shameless attempt to explain the ad in the notes.

ricklongo
Activity Score 1244
warreno's picture

Hmm. Whatever you do, don't be a sheep, or pawn or fish or robot. Be unlike everyone else and buy an SUV!

Oh ... wait.

warreno
Activity Score 222
Guest's picture

Nice ceative hinch but the execution is copied from a VW campagne done by Ogilvy and Mather for the Old Beatle !!! Ad people stop copying

Guest
Guest's picture

when you make such harsh comments, back it up with a great ad that YOU yourself have created.

Guest
Guest's picture

this is not by any means an originally idea...granted you have passion for advertising, you should also back it up with a stronger strategy

Guest
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