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Reactions

Campaign
Agency Network: 
Published/Aired: 
January 2018
KIA: Reactions

Description

Today, with smart phones taking hold of our society there are more distractions than ever. There are endless things to stray your attention from what matters, and in this case – the road. There is always a post more important than the truck coming toward us. Or a tweet that should be dealt with before that turn ahead. This is a campaign that aimed to raise awareness socially and in national newspapers to tell people to put the phone down.

Print advertisement created by Innocean, Canada for KIA, within the category: Automotive.

Caption

React to the road, not your social channels. Keep your eyes on the road.

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