Agency Network: 
June 2009
KIA:  Pawns
KIA Print Ad -  Pawns


“A New Way to Roll,” suggests there’s an alternative to the ordinary. We all have to get from point A to point B…the Soul is just a cooler way to get there.

Advertising Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: David Cuccinello, Todd Parker
Copywriter: Sean Vij, Tim White
Illustrator: Keith Witmer
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NastyJester's picture

Do you think that using several cliched metaphors for uniformity constitutes a campaign?

"We've done sheep, we've done robots, we've done pawns... what else?"

Activity Score 740
iT-iS-i's picture

Bollox, that's all this is...

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

just write's picture

sheer crap... waste of client's money...

just write
Activity Score 651
Copywriter at Banyantree communications
ADcoke's picture

BAD.....check mate

Activity Score 160
buscando trabajo
Guest's picture

the most funnies and interesting things in this ads are!!
NastyJester comments >_>
Although, this is the less bad, because it associates the slogan with the visual, pawns have very limited moves, just forward, just one space, Soul, a new way to roll out. This one is tolerable. For me.

-Andrey Vaslit

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