Mascara

Campaign
Agency Network: 
Published/Aired: 
September 2013
KIA:  Mascara

Description

Print advertisement created by Innocean, Canada for KIA, within the category: Automotive.

Caption

Applying makeup while driving can be deadly.

Advertising Agency: Innocean Worldwide, Canada
Creative Director: Anthony Burns
Executive Creative Director: Gerald Schoenhoff
Copywriter: Frederick Nduna
Art Director: Zachary Muir-Vavrina
Production Company: Topix
Account Director: Andrea Sali
Visual Effects: Abdul Mohamud
Agency Producer: Erica Metcalfe
Retoucher: Steve Rusk
Post Production Producer: Cathy Jefferies
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Shawali's picture

Please no....

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

'oh come on...... what a crappy set of ads.

kleenex
Activity Score 58791
Web Designer/Developer
alausa's picture

Nice production.

alausa
Activity Score 1420
Creative Director at Noah's Ark
brian.lu's picture

I can think of manny better ways to stage the strategy.. However, this is just bad.

brian.lu
Activity Score 257
Art Director at Lycée Ermesinde Mersch |

-Brian

TakAds's picture

I really need clean my eyes after see this campaign!
Why explosives and bullets? there are many other ways to represent driving death.

TakAds
Activity Score 178
Art Director
ADHATERLOVER's picture

Wtf! Hate it.

ADHATERLOVER
Activity Score 174
Creative Director at VOP
Mongoose's picture

So bad in so many ways.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

raxisanneace's picture

We already know it can be deadly. What are you REALLY attempting to prove to us, Kia?

raxisanneace
Activity Score 45

;3

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