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Guy

Campaign
Agency Network: 
Published/Aired: 
June 2008
KIA Print Ad -  Guy

Also From This Campaign 3

Description

Print advertisement created by Espacio Creativo, Honduras for KIA, within the category: Automotive.

Caption

Change your ways. Buy a KIA.

Advertising Agency: Espacio Creativo, Tegucigalpa, Honduras
Creative Director: Darwin Roel V. Herrera
Art Director / Copywriter: Pamela Flores
Illustrator: Darwin Herrera
Other additional credits: Noel Andrade
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2visible's picture

boring

2visible
Activity Score 6
funny
Dozer's picture

could be better!

just my opinion

Dozer
Activity Score 149
scarfinati's picture

whats wrong with my old ways?

scarfinati
Activity Score 843
Art Director
thirty6chambers's picture

ridiculously bad.

thirty6chambers
Activity Score 1464
Art Director
NatalieM's picture

The art direction is fun and has a slight sense of being tactile. The idea needs some work, however. Why does owning a Kia set someone apart from the crowd? Consider more product benefits, too.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Finamerican's picture

Replace "Kia" with just about anything, and the add makes just about as much sense. Bad all around.

Finamerican
Activity Score 49
Rhea & Kaiser Marketing
bompa's picture

Bad idea, old in fact. Boring.

bompa
Activity Score 318
Copywriter
chunkylover's picture

ZZZZZZZ

chunkylover
Activity Score 51

one day... for now just work for it

chyrag's picture

Um... if you're changing your ways... shouldn't you be changing FROM a Kia instead of TO a Kia?

Today I have seen Lao-tzu and can only compare him to the dragon.

chyrag
Activity Score 48
Client Servicing |

Today I have seen Lao-tzu and can only compare him to the dragon.

Both Sides of the Brain's picture

Maybe the client should be changing its agency or the agency should be changing its creatives.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
RS's picture

I am English and don't understand the copy, so - judging from the design, buy any Kia, you'll lose your job and look cool?

RS
Activity Score 8
Advertising
Audrius Kubrik's picture

if KIA is a dull car that says "buy me, i'm down-to-earth practical without any mid-life-crisis bullcrap" in the previous 2 ads ('Baby,' 'Girl'), why this one?

this one says it's the opposite, the rebel. are we lost in translation or is KIA a bit confused?

Audrius Kubrik
Activity Score 828
Vilnius
RS's picture

It wants to appeal to anyone, so loses everyone?

RS
Activity Score 8
Advertising
Frits Harkema's picture

Advertising is simple: You make people want to buy the product. What you do not do: Make people not want to buy it.

This is gnisitrevda.

Frits Harkema
Activity Score 713
Antwerpen
yesnomaybe's picture

How sad is that!
Lame, lame, lame

yesnomaybe
Activity Score 17
Van Hu's picture

yap, i´ll say that i like it, is a good idea.

All comments are too harsh, some of you know the country where he has published such advertising? Otherwise, all the people who think buying a car thinks only in Toyota or Nissan and not by conviction itself, continue the flow and not do what they really do.

Van Hu
Activity Score 25
Creative
Van Hu's picture

well, go ahead boys!

Van Hu
Activity Score 25
Creative
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