Also From This Campaign 3
Description
The hardest job for a fleet manager is to keep everyone happy. The Kia cee'd has the fuel economy and running costs that keep the accounts department happy, whilst still having enough technology to keep the drivers happy. It's economy you can have fun driving around in.
Print advertisement created by Innocean, United Kingdom for KIA, within the category: Automotive.
Economy everyone can enjoy
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill
Just the diverse charts surely not describe economy. Looks good, and that's it.
These look ok in the preview thumbnails, then when you see them enlarged you notice how bad the type treatment is, the godawful shadow under the car and how the info graphic motif is totally gratuitous and means absolutely nothing. Bullocks.
nice layout btw
Love creating ads..
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