Backwards words, Dog - God

Campaign
Agency Network: 
Published/Aired: 
April 2013
KIA:  Backwards words, Dog - God

Description

Mirrors are deceptive. They flip the world backwards. The thing you see in your mirror looks nothing like real life.

Print advertisement created by Innocean, United Kingdom for KIA, within the category: Automotive.

Caption

You can't trust mirrors. You can trust the Kia cee'd. The car that parks itself

Advertising Agency: Innocean Worldwide, London, UK
Executive Creative Director: Jamie Colonna
Art Director: Dom Sweeney
Copywriter: John Crozier
Retoucher: Justin Shill
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Highest Rated

kleenex's picture

nice art.

kleenex
Activity Score 58777
Web Designer/Developer
kleenex's picture

nice art.

kleenex
Activity Score 58777
Web Designer/Developer
certaintly's picture

yuck. just so weird

certaintly
Activity Score 3984
alex razzaghi's picture

I cannot relate

alex razzaghi
Activity Score 241
joelapompe's picture

GOD...DOG ok, this joke is used too much
http://adsoftheworld.com/media/print/scrabble_doggod

joelapompe
Activity Score 4031
tantrik_indian's picture

This is also derogatory for Hindus - to have the image of our deity corresponding to an image of a dog. This is grossly insensitive also. I am surprised that no Hindu groups protested and made an international ruckus of it. I am sure this bad for the image of the brand and that it will seriously effect the way Hindus and others who are sympathetic to Hinduism will react to the brand.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

lakshyajit's picture

agreed with Tantrik... Its very childish and senseless concept design. There are lots of ideas to show "can't trust mirrors" concept in print ads.
If client agreed with Dog and God concept, so why not Jesus, why Hindu god. Advertisement design should have any sense to prove there concept with some logical ideas.
Very poor try....

lakshyajit
Activity Score 3
Web Designer/Developer |

Ajit Waghmare

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