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Aftersales care, 7

Campaign
Agency Network: 
Published/Aired: 
January 2016
KIA:  Aftersales care, 7

Description

Print advertisement created by Innocean, United Kingdom for KIA, within the category: Automotive.

Advertising Agency: Innocean Worldwide UK
Creative Directors: John Crozier, Dom Sweeney
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Liam Graham
Photographer: Chris Hoare
Additional credits: Alex Taylor, Minjae Kim
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Highest Rated

thatjunior's picture

Alright, but why are there so many

thatjunior
Activity Score 4
thatjunior's picture

Alright, but why are there so many

thatjunior
Activity Score 4
Dzsoi's picture

This is a fail, sorry.

You had a thought ("We care more than you do") - I am not sure this is a good one.
Then you came up with an example: Wellies and winter healthcheck.
Then you had to put up these sentences on a layout - randomly you picked these labels which has more to do with clothes than cars.

Dzsoi
Activity Score 8611
Copywriter
BAdsoftheworld's picture

Boring.

BAdsoftheworld
Activity Score 3519
kleenex's picture

I say they have a solid concept idea, but no good copy.

kleenex
Activity Score 58742
Web Designer/Developer
Priya Wijetunga's picture

Good idea wasted.

Priya Wijetunga
Activity Score 1667
General Manager
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