Keyhole

This is case and point why people think all it takes is a half naked person to sell a product, but this ad is a perfect example of the opposite impact. Women where intimate apparel to feel sexy, many times it isn't as comfortable as other choices, so many times it is for an occasion. Most importantly if it goes beyond feeling sexy then it is for a specific person or hopes of a person. No woman wears intimate apparel and hopes for pervy stalkers to check them out.

What does this ad exactly say? Where this so strangers can check you out? More importantly what exactly is the woman doing? I've never seen a woman touch herself like that in the simple act of dressing or undressing - so what are you really saying?

This is a total fail. I want to meet the woman who see this ad and is encouraged to buy this product because of it. If this were in a men only magazine what exactly are you saying to them? Buy this product and secretly observe them?

Wrong messaging - Total Fail. Garbage. Crap. Waste of ink.