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Feather

Agency Network: 
Published/Aired: 
January 2010
Kerrygold:  Feather
Kerrygold Print Ad -  Feather

Description

Print advertisement created by Butter, Germany for Kerrygold, within the category: Food.

Caption

Extra spreadable

Advertising Agency: Butter, Germany
Creative Directora: Matthias Eickmeyer, Romeo Bay
Art Director: Tobias Kentner
Copywriter: Michael Draheim
Photographer: Franklin Berger
Postproduction: Stefan Kranefeld
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Highest Rated

TSD Agency's picture

Very clean idea. However the background a bit dark

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

ideafreak's picture

cool idea

ideafreak
Activity Score 20
Copywriter at TCC Chennai
capywriter's picture

by an agency called 'Butter'... haha.

capywriter
Activity Score 5512
Copywriter at Freelance
Hibon's picture

Simple nice idea.

Hibon
Activity Score 3734

Simple ideas are the best !

chris myles's picture

what is the with the feather.??? I don't get it.

chris myles
Activity Score 429
Napier University
capywriter's picture

the butter is so soft/creamy you can even spread it with a feather (which looks like a knife) ;)

capywriter
Activity Score 5512
Copywriter at Freelance
TSD Agency's picture

Very clean idea. However the background a bit dark

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

dreadboy's picture

So simple and straight, it wouldn't even need the copy.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

D_N_A's picture
D_N_A
Activity Score 121
AD
pez's picture

just because they used a feather?

pez
Activity Score 1804
Creative Director
D_N_A's picture

Yes. The idea is the same: feathers as an symbol for softness. And both work with visual ambiguity. Feathers <-> brushes, feather <-> knife.

D_N_A
Activity Score 121
AD
Dzsoi's picture

Sorry, but no. If THAT ad was for an extra soft (?) toothPASTE or THIS ad would be for a soft (?) knife, you would be right.
Now that one is a zero level analogy, I agree. But here they don't say knife is soft as a feather, so feather is not a symbol for softness in this ad (as you suggested). They say that their butter (not their knife!) is so soft you can spread it with a feather instead of a knife. A more complicated, fine concept what we have here. Using visual similarity is just the surface of an idea, not the idea itself.

Dzsoi
Activity Score 8611
Copywriter
Adaddicted's picture

yeah, I don't find any relation here.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

brookjohnston's picture

This would work better if it was a light butter.

brookjohnston
Activity Score 296
St. Lawrence College
Guest's picture

prolam young and rubicam chile
same idea, won cannes. sorry

Guest
Matias.anriqueZ's picture

siply good ;)

Matias.anriqueZ
Activity Score 10
jonathanpeck's picture

great ad. lovely idea

jonathanpeck
Activity Score 19
Guest's picture

I like the idea. and the background is ok, gives nice contrast

Guest
Misstree's picture

Does a feather give you an idea of it being extra spreadable? I don't think so...i would imagine it would be even more difficult to spread!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Appolonia's picture

v.good idea

Appolonia
Activity Score 298
Copywriter at memark branding agency
rockfive's picture

nice~~~~
good idea

rockfive
Activity Score 44
Graphic Designer
Mongoose's picture

super. I like.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Brainsugar's picture

I don't want to put oil on my bread.

Brainsugar
Activity Score 1631
Copywriter
imagineit's picture

cool idea, nice execution but feather plus butter - not so cool.

imagineit
Activity Score 550
Guest's picture

This ad is excellent, outstanding, simply brilliant.
Pretty rare nowadays.

Guest
velle's picture

guests always speak in superlatives :D

velle
Activity Score 1550
Copywriter
schakala's picture

this ad is outstanding and brilliant.

schakala
Activity Score 2
Art Director
asma_s's picture

nice idea!!! simple and to teh point..i dun see how ppl. dun understand this! :)

asma_s
Activity Score 2
Copywriter at Frequency |

Asma S.

Guest's picture

S'nice. I like!

Guest
WeirdDog's picture

nice.

WeirdDog
Activity Score 209
alexander_bickov's picture

Good idea

alexander_bickov
Activity Score 3281
POWER BOY's picture

Good idea~

POWER BOY
Activity Score 40
the true's picture

demasiado simple.

the true
Activity Score 70
Copywriter
Guest's picture

The idea is different .

Guest
pdabhinav's picture

nice

pdabhinav
Activity Score 100
Guest's picture

copy cat

Guest
Guest's picture

very good!

Guest
Manoma's picture

Superb!

Manoma
Activity Score 1108
Copywriter
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