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Giraffe

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Armando Testa, Italy for Kerakoll, within the category: Industrial, Agriculture.

Caption

Together with nature we can build the future.
Kerakoll The GreenBuilding Company

Advertising Agency: Armando Testa, Milano, Italy
Creative Directors: Antonio Cirenza, Marco Calaprice
Deputy Creative Directors: Luca Cortesini, Lorenzo Crespi
Art Director: Francesca Montrucchio
Copywriter: Federica Saraniti Lana
Photographer: Fulvio Bonavia
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Highest Rated

Guest's picture

Cute!

Guest
Guest's picture

Two things mixed.
First level campaign.

Guest
juliusmike89's picture

wow, what a great branding position it is! two thumbs up for kerakoll

juliusmike89
Activity Score 36
Bandung Technological Institute
Guest's picture

so wait lemme get this straight... to build the future (that is future of the humans), we have to make the animals work.

this is not jus bad, this is stupid. corporate stupidity in its fullest.

Guest
Guest's picture

Cute!

Guest
fala fulani's picture

@Julius, I believe the idea is inspired by the South African makarapa which is now abit iconic for many footballing nations. I think it works.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
Hiperion's picture

Smells like italian advertising.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
jbuckingham's picture

I actually don't think I'd have thought 'Giraffe' if it wasn't called Giraffe...

jbuckingham
Activity Score 915
Jupiter's picture

these are the future's illegal workers:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Dzsoi's picture

The less negative thing I could say is that I couldn't recognise the giraffe.

Dzsoi
Activity Score 8557
Copywriter at Brightly
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