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Ring

Campaign
Agency Network: 
Published/Aired: 
November 2008
Kellogg's:  Ring

Description

Print advertisement created by Leo Burnett, Italy for Kellogg's, within the category: Food.

Caption

Don't spend a lifetime in there.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Francesca Musso
Copywriter: Matteo Lazzarini
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Guest's picture

What a great Idea, killed by the most worst art direction ever in the history of advertising.

Guest
Guest's picture

That just doesn't do it for me. Don't spent my time doing crappy ads!

Guest
Guest's picture

i dont get it ....!!

Guest
Emran Hayat's picture

its like.. ur stomach is always upset cuz of junk food, and ur spending more time in a toilet... consuming this product can make ur stomach workign properly fine & u dnt need to spend more time in a toilet

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

shahidali's picture

brilliant idea. what an idea!!! devastated by the worst ever art direction.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

sirvan's picture

I so agree. I saw the last one first (bike ride) and thought "gee, great idea.... guess they're going campy w/ the AD?". But, sadly, no. The photography and AD is terrible on these, and it's such a shame. This could've been an absolutely spectacular campaign.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

This is the brief in pictures. The brief is your starting point, ragazzi.

Guest
bayrakdar's picture

i dunno...is it good to link food...to toilets?

bayrakdar
Activity Score 6
Creative Director at publicis graphics
Guest's picture
Guest
Guest's picture

i think the art direction must be a joke. and who cares. it's a funny campaign

Guest
asmara's picture

funny but i dont feel like laughing...dont spend a lifetime in there..i wouldnt need to be in the loo more than an half hour..ey.
Scusi signori..ma non abbiamo capito un cavolo..

asmara
Activity Score 62

Nature is the language, can you read?!

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