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Graduation

Campaign
Agency Network: 
Published/Aired: 
November 2008
Kellogg's:  Graduation

Description

Print advertisement created by Leo Burnett, Italy for Kellogg's, within the category: Food.

Caption

Don't spend a lifetime in there.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Francesca Musso
Copywriter: Matteo Lazzarini
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Guest's picture

bad!!!!! very bad!!!!!

Guest
everartz's picture

italians!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

demaz's picture

I mostly dont get the actual benefit, is it about constipation or this product should be eaten in the bathroom, or what???

demaz
Activity Score 2
Art Director
ivan's picture

This product helps you stay out of the bathroom.

ivan
Creative Director at Ads of the World
Emran Hayat's picture

this product makes ur stomach work properly & u dnt need to keep on visiting toilet cuz of constipation/loose motions... USE more barn/fiber in ur diet

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

bayrakdar's picture

they seems happy...seems they had a great great time in toilet...so why leaving it

bayrakdar
Activity Score 6
Creative Director at publicis graphics
Guest's picture
Guest
asmara's picture

actually the product makes you go easily to the loo..not too long..but i just dont get it..
perhaps i need to eat the product....oh well....

asmara
Activity Score 62

Nature is the language, can you read?!

Guest's picture

I hope that this is just a layout composing. And I think you should rethink about linking food with a toilet, there must be, no there shure is, a more elegant and appetizing way to sell the product.

Guest
CopywriterInTraining's picture

If it has to be explained, then it doesn't work, and this doesn't work.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
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