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Published/Aired: 
December 2008
Kellogg's:  Chris Hoy
Kellogg's Print Ad -  Chris Hoy

Description

Print advertisement created by Leo Burnett, United Kingdom for Kellogg's, within the category: Food.

Caption

I believe the french have pastries for breakfast.
Are you built on Kellogg's Bran Flakes?

Advertising Agency: Leo Burnett, London, UK
Creative Director: Don Bowen
Art Director: Bernd Claussen
Copywriter: Toby McMillan
Photographer: Sam Barker
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Phil Lestino's picture

And so what?

Phil Lestino
Activity Score 1684
paumarques's picture

comorl?

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Reality Check's picture

All attitude and low aptitude.

Reality Check
Activity Score 2545
TommyO's picture

Yeah, so?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

dsklan's picture

a biker is not a good testimonial for a healthy product, they eat to much steroids!

dsklan
Activity Score 1926
Art Director at homeshop
Cheerriiee's picture

The copy doesnt make any sense to me, but they get a star for the execution.

Cheerriiee
Activity Score 952
Graphic Designer
Bianconiglio's picture

Kellogg's Bran Flakes is not heathy food. Too much sugar. And it's not organic.

Bianconiglio
Activity Score 406
Copywriter
philippertl's picture

Agree, when are they eventually trying to sell Kellogg's as comfort food, cause that's what it is. Nice and tasty, but not the ideal breakfast actually.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

AmOgodzzz's picture

Don't the English eat pastries for breakfast too? Crumpets? It's like they took a crap idea from the US and stuck a Union Jack in the background.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
AmOgodzzz's picture

Also, who's the constipated fellow in the ad? Is he like a superstar athlete or something?

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Joda's picture

good photo

Joda
Activity Score 357
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