Agency Network: 
June 2017
Kein & Aber Publisher: #TrumpingForLove
Kein & Aber Publisher Print Ad - #TrumpingForLove


Trump unveils ‘totally great’ strategy to find love

President Trump believes he has a plan. A plan that will help the world to love him. All he has to do is make the right global decisions while the world falls apart. Simple! At least, that’s what he thinks. Fortunately, ‘The Decision Book: 50 Models for Strategic Thinking’ from Kein&Aber Publishing provides tips for keeping a cool head in sticky situations, helping you to make better choices. Walkers 2017 campaign builds on the success of their previous ad, ‘What to say and what to avoid during sex.’ Again, the creatives demonstrate the usefulness of this little black book as an aid to making good decisions. The entertaining double-page ad ran once only in the conservative FAZ (Frankfurter Allgemeine Zeitung) and was then picked up by some of the most widely read newspapers, who provided more publicity by commenting and reporting on the ad. Shortly thereafter the book climbed the charts and, with 600,000 copies sold, has become the most successful Kein&Aber book to date.

Print advertisement created by Walker, Switzerland for Kein & Aber Publisher, within the category: Media.


How to find love (if you're Donald Trump)

Advertising Agency: Walker, Zurich, Switzerland
Creative Director: Pius Walker
Art Director: Stefanie Huber
Copywriters: Dan Pieracci, Catherine Elf
Illustrator: Delia Guerriero
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