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December 2007
Keimling:  Chain
Keimling Print Ad -  Chain


Print advertisement created by Jung von Matt, Austria for Keimling, within the category: Recreation, Leisure.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator: Dian Warsosumarto
Concept: Dian Warsosumarto
Account Supervisor: Catharina Winding
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Guest's picture

Actually, we hope it is with shit...

Guest commenter's picture


Guest commenter
Wordnerd's picture

ok, it's a food chain. and it is definately missing a line. (also strange choice of animals - boars eat wolves eat ?)

weird collage technique

Activity Score 6690
Elias der Grieche's picture

Actually the ad is pretty simple: Eat organic, because animals eat smaller animals eating flies, which love to walk on shit.

Meaning vegetarian is healthier.

Very good idea and visual!

Elias der Grieche
Guest commenter's picture

Excuse me? Who eats wolves and snakes?

Guest commenter
Wordnerd's picture

oh, come on. being vegetarian is healthier cause flies walk on shit? that's just dumb. Netter Versuch und schönen Gruß nach Wien.

Activity Score 6690
jsptrck404's picture

that's a bit of a tightrope walk to get to the idea no? what if that bird ate a worm instead?

Activity Score 437
Art Director |

| think small |

Guest commenter's picture

vegetables are fertilized. usually with shit.

Guest commenter
Tom from Brazil.'s picture


Tom from Brazil.
Guest's picture

LOL !! exactly

Guest's picture

Actually, we hope it is with shit...

Lip's picture
Activity Score 234
Kateter's picture

wow, what a bad ad!

but thanks to the team anyway: my today's pharmaceutical leaflet looks like a pure brilliance from now on.
thank you!

Activity Score 2029
Olafski001's picture

What is wrong with the photoshopping?
idea not bad but it's a classic way of thinking

Activity Score 1193
Copywriter |
ivan's picture

Soil is being fertilized by shit, so at the end of the line being a Veg doesn't make a big difference from this perspective. But I like the visual.

Creative Director at Ads of the World
A.G. Pennypacker's picture

Exactly. All animals piss and poop on everything outdoors that grows. My guess is vegans are getting a much more potent dose of feces in their diet than the meat-eaters.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
whitespace's picture

Hahahah I'll go by this route as suggested then:

Activity Score 1953
Creative Director
Guest's picture

Actually that is not true, unless you are a vegan that does not wash their vegetables. Besides, meat frequently has shit in it that you cannot wash out, not to mention hormones etc...Nothing anyone eats is completely free of consequences, but meat eating has many more than veganism.

Carlos Duty's picture

bad ad
but i like the art. ugly and grotesque

Carlos Duty
Activity Score 96
JC Carvalho's picture

hahahaha, how freak!

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

zikka's picture

good, execution is very poor.

Ariatán's picture

What a garbage ad!

Activity Score 66
dbal6's picture the veggy ppl eat shit? or is it that meat is traced back to shit? so we all eat shit...

SandMan69's picture

I'm sure this could be clearer, but the logic behind it is flawed so no matter the execution this will not work effectively.


Activity Score 3890
Art Director |

Doin' it for the points

theanc's picture

The idea behind the solution is kinda cool but I dislike the execution and I think there are a lot of other features in being vegetarian.


Activity Score 2784
Art Director at Grey Brazil |

Guest commenter's picture

--What's wrong with the man's cheek ? hawfull choice on the technique
--Render is awfull, boring colors
--background is boooooring

-Execution --Does someone eats bears (is it a bear or a boar ?) ??? WTF ?
--Doe Bears eat Dogs now ?
--Wait , WHAT ?
--people don't eat domestic and wild animals !!! Come on ...

--Food chain? your doing it wrong !!!
--Linear approach ? WRONG !
--What do we use again as fertilizer for plants mostly ? WRONG !

please if you can't get a decent concept try at leat working on the art .

Guest commenter
Adaddicted's picture

Before submitting stupid comments, please refer to the Creatives'!.
Und sein gehen Sie wieder, Sie registrieren Mäuse!!!


Activity Score 3431
Art Director |


Guest commenter's picture

'--Doe Bears eat Dogs now ?
--Wait , WHAT
--people don't eat domestic and wild animals !!! Come on ...'

its chinese. they eat domestic animals. and im sure their bears also eat anything

Guest commenter
Guest commenter's picture

'--Doe Bears eat Dogs now ?
--Wait , WHAT
--people don't eat domestic and wild animals !!! Come on ...'

its chinese. they eat domestic animals. and im sure their bears also eat anything

Guest commenter
Wordnerd's picture

i hate being the smartass now, but the "bear" is actually a boar. and those don't eat wolfs or dogs. sorry, but that bothers me in the ad

Activity Score 6690
Heads's picture

I am really a fan of JvM/Donau. I have seen a lot easy-think fun-ideas from that place. This ad, however, is really very, very week.

Decent basic idea. But not good.
Awful motiv.
Horrible photoshopping.

Activity Score 194
Copywriter |


Guest commenter's picture

Food chains are so done. This one is a much better one:

Guest commenter
luckyzebra's picture

yeah right. that will make me visit the restaurant for sure...
are barf bags included in the menu?

Activity Score 93
rjk's picture

Really bad photoshop

Activity Score 22
jsptrck404's picture

Actually, I think it's rather easy to tell that was done intentionally - it was an aesthetic choice. Whether you like it or not is another issue.

Activity Score 437
Art Director |

| think small |

Adaddicted's picture


Activity Score 3431
Art Director |


chederico's picture

It looks they've secretly kept this ad in their cellar for like 14 years and that it just escaped a few days ago. Ok not funny.

Activity Score 40
copy writer
lucachez's picture

reminds me that southpark song , where everybody eats shit in one or another way... why all the creatives want to use that 'old paper for backgrounds ???--- i did it already.

Activity Score 38
Harold 's picture

is there a pig that eats wolfs? Really? Its truely weak art.

And whats's that around his mouth?

Guest commenter's picture


Guest commenter
avmacdon's picture

Umm what do vegetables grow in? The last time I looked it was cow shit. Organic or not. Therefor, vegetarians eat poo too. Thus, this ad is completely ridiculous.


Activity Score 21

I write ads or people die!!

BAdman's picture

i guess everything has been said that has to be said with this ad...i just want to say it again, but i wont

Activity Score 23
Graphic Designer
getconnected2001's picture

Ahhhh... pathetic everything.

Activity Score 987
Art Director at New Delhi
NatalieM's picture

Quite an artsy ad. It's a tad offensive, and I think it works for vegetarianism. I suppose the use of scare tactics is one approach.

Activity Score 1685
Topolewski |


Guest commenter's picture

what they're getting at
is that you should be a vegitarian because your eating crap
i think its pretty witty

Guest commenter's picture
If your eating meat your eating shit. Don't overthink it guys. Not a vegetarian but it's not that difficult to get. The style works for the style of ad.
Activity Score 105
Sr. Art Director / Keller Cresent advertising |

vidya.shankaran's picture

Oh my god

Activity Score 724
Seixas's picture

Shit tastes like bear.

Activity Score 95
Creative Director |

"What it is. What it was."

AD1014's picture

so. fucking. bad.

Activity Score 307
Graphic Designer at nyc
StuartLittle's picture

Wow, the longest comments chain in the website so far i think for such a horribly bad ad.

Activity Score 466
Alp Arslan's picture


Alp Arslan
Activity Score 33
Art Director
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