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the_ashlands's picture

i could care less about the fact, because i like how the impact line of the copy is small and the way it interacts with the 'keep your eyes open' line....but i wonder how many comments it takes to get to 'the eye chart has been done a million times' commment???

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

monk's picture

Yes, one million and one time!

monk
Activity Score 6
Client Servicing
the_ashlands's picture

jeez it didnt even take three licks...

man, you guys must be completely original huh...............i wonder your stuff looks like..

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

instinctive traveller's picture

does that really matter? isn't it how many times you get it bang on right that counts than just the number of times it's been done? you yourself agree that it's bang on. why must we confuse advertising with art? advertising isn't art, is it? http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
the_ashlands's picture

no. it doesnt matter..thats my point.

and yes, graphic design is art...however, "Design has to work, Art does not"...i dont care if your link says otherwise

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

olafdesign's picture

just perfect...(and I don't know this team...)

olafdesign
Activity Score 4
Copywriter
mikelite's picture

i love the rationale. it's so true. we'll ignore so much just because of the financial ramifications.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

sloppy4's picture

the rational may be true, it's just unfortunately being presented in a very unoriginal way. and ashlands, it may be a fresh approach for the general public, but this site isn't for the general public.

sloppy4
Activity Score 1492
Mtl Dave's picture

Cool.

Mtl Dave
Activity Score 274
Other
kre8's picture

from this agency, arguably the hottest in the world, i would have thought that something stronger could have come out on this brief.

kre8
Activity Score 989
Copywriter
raverus's picture

smart!

raverus
Activity Score 1476
Art Director
Desi's picture

D2DMTO (Done To Death Million Times Over).
And to think this is the agency that does PS2.

Desi
Activity Score 1042
andrej dwin's picture

TBWA Paris has usualy treated us with better creative than the old, used by everyone already, eye test.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

JELLYGOOSE's picture

Guys what had happened to TBWA/Paris? Maybe this wouldn't disturb me this much, if it was done by another agency.... but.
Please someone say to me that Eric was on a vacation and didn't see this work.

JELLYGOOSE
Activity Score 88
Copywriter
popdistortion's picture

Yep, boring presentation. The copy is so so. Nobody will read this and even if someone does... that person wouldn't give a damn.

popdistortion
Activity Score 1592
teenie's picture

Took me a sec to figure out they didn't mean "consumers torture executions". They could have cut the words a little better.

teenie
Activity Score 1894
Copywriter
AdDavid's picture

who cares how many times a style of execution has been done before? maybe this wasn't intended to wow us. may be this isn't for awards but for people who wud get the message n make a difference. peopel don't remember how many times the same execution was used, if an ad works they react. n this one has has all the elements to achive that. so it's a good ad. we keep forgetting the core purpose we're hired n paid for.

AdDavid
Activity Score 406
Other
rodrift's picture
rodrift
Activity Score 21
Creative Director
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