KAB Ripples Chip

Agency Network: 
October 2011
Keep Australia Beautiful:  KAB Ripples Chip


Print advertisement created by BBDO, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.


Where does your rubbish go?

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Directors: Paul Nagy, Mike Spirkovski
Creatives: Andrew Chu, Katrina Jarratt, Nikola Spadina, Ryan Albuino
Planner: Graham Alvarez
Account Director: Justin Cox
Agency Producer: Jo Kouvaris
Photographer: Andreas Smetana
Retoucher: Toby and Pete
Account manager: Claire Tritton
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Jalal Bennani's picture

Hat trick

Jalal Bennani
Activity Score 51
Creative Director
kleenex's picture

I fully agree.

Activity Score 57557
Web Designer/Developer
JablesVanBuren's picture

I like the artwork, but I'm not sure I "get it."
Is this supposed to remind me that the wrapper I throw on the ground might end up on in the river, affecting the environment?

Anyway, I know its anti-litter.

Activity Score 79
Milan Solanki's picture

pretty good stuff : )

Milan Solanki
Activity Score 988
Copywriter at Purple Phase Communications
samar.ads's picture

wat is it saying...they the earth is getting affected and hence the ripples or the earth is trying to move it somewhere.

Activity Score 2
Milan Solanki's picture

It says that when you throw trash on grounds, you are actually throwing it in river or sea (you must have noticed, when we throw something in water it generates ripples, that's how they convince it), as in the end it some how lands up there, see the drainage

Milan Solanki
Activity Score 988
Copywriter at Purple Phase Communications
le roi's picture

Simple and strong message.

le roi
Activity Score 128
Ron Burgundy's picture

i like it, i get it right away without reading the tag

Ron Burgundy
Activity Score 1616
Art Director at Southern California
Schein's picture

Good AD

Activity Score 27
Art Director
olneytj's picture

Unfortunately, they got the physics wrong for the ripples.

Activity Score 2
nspad's picture

The physics are correct for an object being PUSHED through water. It creates a wake as well as generating a swell infront of it if the object is less dense than the water (which in this case it is).

Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Justin Evans's picture

Nice work, great series.

Justin Evans
Activity Score 55
Graphic Designer at REAL | E Media
Ben Clarke's picture

Great retouching.

Ben Clarke
Activity Score 168
Art Director at Smart Inc Advertising Melbourne
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