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Cruiser

Campaign
Agency Network: 
Published/Aired: 
July 2009
Kawasaki Print Ad -  Cruiser

Also From This Campaign 2

Description

Print advertisement created by BBDO, Lebanon for Kawasaki, within the category: Automotive.

Caption

Change the terrain, keep the attitude.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Yasmine Murad
Photographer: Roger Moukarzel Studios
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xcreativity's picture

link between visual and the copy could be better

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

atb2005's picture

Funny you like the racer ad better.. I think link between visual and copy is weak with the racer ad. Thy guy in this ad clearly has an "attitude".

atb2005
Activity Score 13557
silvi's picture

Agree with xcreativity.
layout is week.

silvi
Activity Score 4172
Copywriter
Lara sson's picture

In which week is the layout?!!!

Love the ad!

Good insight.

Lara sson
Activity Score 8
stockholm
rolling.stone's picture

@ Lara sson

@ radiuspublics

you guys should not make fun of her english,
english is not her mother tongue

racer layout is no doubt better

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture

Other layout is far better.

Dzsoi
Activity Score 8557
Copywriter at Brightly
shitmonk's picture

leave the clouds alone, agree w DZsoi

shitmonk
Activity Score 465
monsieurange's picture

Where is the creativity?

monsieurange
Activity Score 520
Creative Director
satrianee's picture

i hate to see a biker in a lycra shirt.

is this a kawasaki outfit ad?

edit: now i see, it's kawasaki swimsuit ad.

satrianee
Activity Score 3748
jorj's picture

very nice artwork.

jorj
Activity Score 638
Art Director at Senior Art Director
perromalo's picture

Just love the the concept, the Art direction and the execution.

perromalo
Activity Score 429
Creative Director at Mateo&co
michelangelo's picture

bad art direction, bad photography and bad retouching

michelangelo
Activity Score 660
Notorious's picture

What we see here is a teaser, we see no hero, we see no real hook
From the other side, people who don’t own motorbikes and touring bikes will feel untagged and unconcerned since this ad targets people who already got motor bikes and touring bikes. And things might go worse as some people might even feel like motorbikes and touring cruisers are the real deal..

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

bi_sign's picture

ahmmmmmm

bi_sign
Activity Score 262
Art Director
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