Advertisement
Agency Network: 
Published/Aired: 
May 2011
Kawasaki Print Ad -  Bull

Description

Retoucher: Marco Oliosi

Print advertisement created by Casiraghi Greco&, Italy for Kawasaki, within the category: Automotive.

Caption

New Kawasaki Z1000. More than horsepower.

Advertising Agency: Casiraghi Greco&, Milan, Italy
Creative Director: Cesare Casiraghi
Art Director: Emanuele Pezzetti
Copywriter: Corteggiano Luca
Photographer: Enrico Ummarino
Log in or register to post comments

Highest Rated

henito's picture

done for lamborghini in 2003. sorry guys!

henito
Activity Score 560
Copywriter
Ron Burgundy's picture

link?

otherwise I think its good, and nice for the region

Ron Burgundy
Activity Score 1630
Art Director at Southern California
henito's picture
henito
Activity Score 560
Copywriter
Nike Diesel's picture

Two different ideas here, buddy.

Anyone, pls correct me if I'm wrong, but the link you just provided is about "grabbing the bull by it's horn".
This ad from Kawasaki is about "riding the bull".

Nike Diesel
Activity Score 13630
Art Director
henito's picture

read the copy dude: "the lamborghini experience / steering". So it's about driving the car.
Not much difference to riding the motorbike. I'd say!

henito
Activity Score 560
Copywriter
Nike Diesel's picture

Dude,
I did.

Taking the bull by it's horn is a saying; to take control. (Steering)
The Kawasaki is saying: More than horsepower. (Not about control, but fast & strong like a bull.)

And, it is a huuuge difference driving a car from riding a motorcycle.

I'd say...

Nike Diesel
Activity Score 13630
Art Director
niniasufle's picture

this execution is better anyway :S.

niniasufle
Activity Score 407
Deputy Executive Creative Director at Travelmax
Nike Diesel's picture

There's two different things here, my dear :)

Nike Diesel
Activity Score 13630
Art Director
niniasufle's picture

a bull and a man? e_e
just kidding... aparently is a different concept...
but it's already done in another ad... and is not a very fresh idea if it's done in many other ways.

niniasufle
Activity Score 407
Deputy Executive Creative Director at Travelmax
Nike Diesel's picture

Is it this one?
http://www.autonet.ca/autos/search/galleries/2010/10/07/pf-15619566.html (the ad is on slide no. 8)

If so, I fail to see what you see.

Nike Diesel
Activity Score 13630
Art Director
Ron Burgundy's picture

we have a winner...cant believe i forgot about this one

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Nike Diesel's picture

Perfect. Thanks man.

Nike Diesel
Activity Score 13630
Art Director
macluvin's picture

Though it's been done, the idea above would have worked better for off-road bikes like these honda ones.

Bull riding = you're gonna eat shit/or an adrenaline rush. you're take.

macluvin
Activity Score 397
Art Director
MarioLuigi Bros's picture

Copiataaaa

MarioLuigi Bros
Activity Score 203
niniasufle's picture

more than horsepower? copy power
people, please respect other people works
...
nice art direction though

niniasufle
Activity Score 407
Deputy Executive Creative Director at Travelmax
creative buddha's picture

no idea is ever original. it cant be. its just your fucked up imaginations of what you have seen, experienced or liked all your life.

what matters is this works. it looks good.

i don't know why you people doing... my idea... my idea... this is so uncreative shit.

creative buddha
Activity Score 28
Copywriter
Nike Diesel's picture

This is not the case, my friend.
If you think so, then you're in the wrong business. :)

Nike Diesel
Activity Score 13630
Art Director
bhuvneshwar.chd's picture

high voltage power.

i like it.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

shaun1800's picture

Agree with the above poster, creativebuddah sounds like he’s trying to justify flogging other peoples work. I’m not saying the creatives here did intentionally steal this idea, people have the same ideas all the time. However, done is done and no the fact that it works isn’t what matters, not to creatives anyway.

shaun1800
Activity Score 293
Copywriter
MidasTouch's picture

How awful.
Aaaah, that famous link between man and animal -___-
Oh yeah, buy that car, you'll feel like Indiana fucking Jones :D

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

creative buddha's picture

hi nike, it has been more than a decade. but i still don't see it as a business. i see it as my passion, my obsession. as only thing i am interested in. business is boring.

hey shauny, ha.. ha.. i dont need to do that. what made you think so? at first place, an idea is always borrowed. it cannot be original. even you're not original but just a mix of your mom and dad. gotcha? leave it.

a true creative should look forward. he should go on doing his things. and should not be bother about who follows, copies him. he should not get into arguments, he should not waste time shouting 'my stuff, my stuff'. instead a true creative will continue doing stuff that highlights in prestigious platforms such as this. and stuns and silences everyone again with his new work. a true creative is something else.

and mr. madeinthailand what makes you sorry?

creative buddha
Activity Score 28
Copywriter
MarioLuigi Bros's picture

Ma tu sei l'art o il copy? E comunque è copiataaaaaa!

MarioLuigi Bros
Activity Score 203
everartz's picture

the entire idea is stupid by the way.. cant you see it? bull's riding is not safe and is usually harmful.. what does the agency want to say.. ride it for more power and closer death? stupid indeed complete failure

everartz
Activity Score 7613
Art Director |

| everartz |

purshotham's picture

So many types of comments..and different types of links provided..and i request all of you to don't use vulgar language...

purshotham
Activity Score 457
olaoluwa's picture

love the photography

olaoluwa
Activity Score 36
Art Director at McCANN lagos
Vingy's picture

Love it, don´t care if its a recycle idea i love the copy "more than horse power" they should put this campaign in Spain huge cultural symbol

Vingy
Activity Score 474
Copywriter at Advance
joelapompe's picture
joelapompe
Activity Score 3863
creative buddha's picture

hey joelapompe.. the link is dead..

creative buddha
Activity Score 28
Copywriter
ace85le's picture

I dont love this. I dont love this at all.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Advertisement
Advertisement
Advertisement